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Onpage Factors 1.2

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Hi there guys! This is SEO Floyd again. I'd like to thank you for joining me for video number 2 which continues our discussion about OnPage. As I mentioned in the previous video, some of these things are hard to categorize and they may fall into multiple categories. This section is going to cover partially the backend of your site, specifically in WordPress. That's also going to cover some things that I like to do in Google Webmaster tools. What I'm going to do first is I'm going to go ahead and run you through how to add your site to Google Webmaster tools. If you already know how to do this then, please feel free to skip forward. But don't get skip too far because some of the things I'm going to show you on the backend are most likely things that you've never seen before.

I'm going to begin, I've gone ahead. I have gone to Webmaster tools. You can just simply Google that, Google Webmaster tools. I've logged in to Google with an account. The first thing that I need to do is I need to add my site. I'm going to go ahead and add one of my sites to it, innovatemarketing.com. I'm going to continue.

The first thing that it's going to want me to do is to verify ownership.

Now, there's multiple ways that you can do this.

If you don't know much about coding or programming then what I'm going to suggest is to do the HTML tag method. What you're going to do is you're going to click this little button here. You're going to see thing long piece of text. What you're going to do is, you're going to copy all of this, right-click and copy. You're going to go to your site and once you log into the backend of WordPress, there is a handy dandy plug-in. This plug-in is called Google Site Verification plug-in using meta tag. All you need to do, just Google, or I'm sorry, search for plug-ins here. Under plug-ins, you're going to go to add new, then you're going to search for Google Site Verification plug-in. You're going to find this one, it's by [inaudible 00:02:37]. There's different ones, make sure you get this one, it's easy to use.

Once you have this activated, and I'm not going to go through all those steps, once you have this activated you're going to come to settings, and then to Google Site Verification. You're going to click on it. In here, you're simply going to paste. Hint here, only all you need are the things between the little apostrophes here. That's all you need.

You're going to take that and you are going to right-click in here and paste it in. Then you're going to hit Save Changes. Let's go ahead here. I've already done this so I'm not going to do it again.

Hold on one second. Let me go to verify. I'm going to go ahead, I thought that it was going to give me the same one but it didn't, so I'll go ahead and put in the new verification which is perfectly fine. I'm going to paste this sucker in here. I'm going to go right here. I'm going to delete out everything accept for what's inside of the exclamation points. I'm going to go right on this little sucker and just hit delete until we get to this.

Now we have our code, we hit Save Changes. Then we're going to go back to Webmaster Tools and we'll hit verify. It's going to say, "Congratulations, you have successfully verified your ownership". Then you hit Continue.

There's a lot of back and forth about whether or not to use Webmaster Tools on your money sites or on your network sites. Personally, I use them on my money sites because I like to have the analytics. If you feel like that's not something that you want to do, that's fine. I can show you some other options for achieving what we're going to achieve here. But none of them are as simple as what I'm about to show you.

In case you've never seen the back of Google Webmaster tools before, there's quite a bit of information in here. It's beyond the scope of this training to go over what everything means but I'm going to show you a couple of things.

We're talking about OnPage factors.

One of the first things that you need to do, you've may or may have not heard about schema. Schema.org or structured data, there are some different words for it. What this is in a nutshell is this is like a shorthand for Google Bot to understand what certain elements of your site are about.

There's lots of ways to implement this on your site. You can do it by hand if you know the code. There's plug-ins you can use. There's all kinds of tools. But if you're ranking a local client especially having the correct type of schema data is very, very important. This is one of those things that's a must-do.

You need to do this on your client's sites. Because once Google Bot gets to that page and then sees that schema data, it has a lot more trust with what that site says that it's about and it can match things up much more quickly.

The easy way to do this, the way that I do it, is we're simply going to go under Search Appearance. We're going to click on this little button right here that's called Data Highlighter. Search Appearance, then Data Highlighter.

What that's going to do, it's going to bring up a little window that gives you a lot of fun information about how to do it. If you don't know this, it's worth it, probably to watch this shorter video. But I already know this so I'm just going to click on Start Highlighting.

Again, using my site as an example, I'm going to go ahead and put in the URL. For this, I'm going to simply put in tag, just this page, just for this example. But under here, it's going to ask you what you'd like to tag, what you like to highlight.

It's very important that you look through this. As you see, there's a number of different things. There's a number of different things that you may want to choose depending on what this website is about. But since this is mostly a local ranking SEO course, we're going to choose local business.

We've put in the URL, then we've chosen local business and I'm going to click okay. I'm sorry, I forgot this is not on a sub-domain. Take that out. What's going to happen is, this is going to load up the markup tool for you. All right.

Now, you'll see here in the left hand window is the page that we chose. In this case, it's the homepage. You'll see on the right window, you'll see various fields. You'll see name, address, telephone, opening hours, all these various things.

What you're going to do simply is you're going to go through the page. You are going to find the correct information and you're going to highlight it.

As an example, the name of my business is Innovate Marketing. You can find it anywhere in here, it doesn't matter. I've noticed right here that it's in the bottom here. I'm going to go ahead. Notice when it highlights it, it automatically pulls this up. Now, you see how that happen there? I just highlighted part of it. We want to make sure that we get it right the whole way. I'm going to highlight this whole thing, Innovate Marketing, then I'm going to choose name.

Now, it's got my name. What you're going to do is you're just going to simply go through and you're going to add all of these into here. When you're done, you're simply going to click Publish. This is not super hard to do.

Again, here's the phone number. I put that in there.

Now, if you don't have all the information that you need for this on this page, you've got two choices. You can either add it, or you can simply do the markup on another page like the contact page. But this is super, super, super important and it also saves you from having to use any plug-ins which causes extra overhead and things like that. We're going to tag everything. When you're done, you're going to hit this Publish button here.

All right. I'm not going to do this on my site so I'm going to go ahead and go back.

Let me show you another couple of things while we're here that you may or may not [inaudible 00:09:24] that are very useful.

Under HTML improvements, when you go through, this is Google Bot's opinion of some things in here like your meta descriptions, your title tags and whether or not you have duplicate ones of these.

For instance, this tells me that I have three short meta descriptions on my site according to Google. I have two duplicate title tags on here according to Google. Anything that it sees as an issue is something that you're going to want to correct.

I'm going to click on the duplicate title tags then, it's going to show me here which ones have the duplicate tags. All I need to do is just go back and change those titles. Just a quick easy thing to help you.

If Google sees this as an issue and it's something that it keeps track of, you can bet that it's something that matters. They didn't pack this dashboard with a bunch of useless crap that doesn't matter to them. It's things that matter to them so it should matter to you.

The next thing I'm going to go to, I'm going to go to Manual Actions. Manual Actions, this is going to be, if you have a new client, the first thing you're going to do when you log into Webmaster Tools if it's not a brand new site. You're going to look in here because if there's anything in here besides what you see on the screen, no manual actions found, then you need to develop a plan of attack.

If you look in here and it says that there's a partial penalty or it says total spam, frankly, if there's anything at all in here besides no manual web spam actions found, it means that Google is manually penalizing the site. That's a whole separate issue that you need to address.

When you're doing this for a client, unless it's a brand new website, again, first thing you're going to do after you verify is come in here and check this.

A couple of more things that's good to know in here.

If you click on the Google Index feature and go to Index Status, then it's going to show you how many indexed pages you have. This is good information. This is going to help you keep track of your index pages and make sure that all the pages for your site or your client's site, that you want to be in Goggle's Index are included. This will give you more information if you click on it.

The last thing that I'm going to show you here is another very, very important thing. That's going to be under this little box called Content Keywords.

What this does is basically, this tells you what Google thinks that your site is about. This is very, very important. Again, this is not something that... I don't think I've seen another SEO do this, maybe they do, I don't think I've ever seen it. I'm positive I've never seen it.

What you want to do here, this basically crawls your site as a whole. It tells you what Google thinks your site is about. When you're looking through here, this only allows single words. It doesn't have like a two-word, three-word filter, it's single-word.

What you're looking for is this. When you see a number here, you see that number from my site is SEO. That means that over-all Google thinks my website is about SEO.

You see number two is Google here. Number three is dance here. Number four is Dallas. My site is not really optimized. My business actually comes from referrals. My website really is just a business card for me.

But let's just say that it was important to me to rank for something like SEO Dallas or Dallas SEO, then this number here, I don't want to move this up to number two.

This is an easy way, again, for an existing client, or I'm sorry, a new client for you but someone that's already been around awhile, you can quickly log in and see what does Google think about them.

What does Google think? If this is just wrong, let's say that, I'll continue with my roofing example.

Let's say that this is a roofing company in Dallas. Their primary keyword is Dallas roofing. You should see "Dallas" as number one and "roofing" is number two or vice versa. If you don't, then you need to correct that.

Again, this is looking at the content. If your keywords aren't representative enough on the content of your pages, I'm not telling you to go stuff those keywords into a thousand places. What I'm telling you is that you don't have enough of your keywords to make them relevant in Google's eyes. You need to maybe edit some articles that are on the site to sprinkle in some of these keywords very judiciously or maybe you want to add some new content to the site. This is really, really important.

The last thing... I lied to you. I said that was the last but I'm going to show you two more.

One thing I want to show is [fetch 00:14:21] Google Bot. Lots of people, you'll hear talking about Indexing for their sites and for their pages. There's various techniques of doing it. I probably will cover that at some point in the course. What this does, this feature, when you click that little fetch button, what that does is it immediately sends Google Bot to your website. This is in effect, making Google go index your site.

When you update your content significantly or if you're trying to change things around like maybe you got a bad score on the content keywords since you've added some stuff, you want to make sure Google knows about it. Simply, you go here, you click on fetch. Google is going to find it for you real quick.

When I hit Submit Index, you'll see it's crawling this URL or crawl this URL and its direct links. Basically, do you want to call just one page, or do you want to call the whole site. It's good to call the whole site. Now, you have done the magic indexing. This site is indexed, or within the next minute or two.

Next thing I'm going to go on about Google Webmaster Tools is Site Maps. I'm going to show you a plug-in for this later. But after you install the plug-in, then what you need to do is to come back and do test Site Map and you'll just put the URL. Hit Test, and go.

Just to make sure, if you use the plug-ins that work most of the time, but it's better safe than sorry. Now, I believe that I'm actually done with this section of the course. I'm going to trail off now from Google Webmaster Tools. I'm going to switch back over to the backend.