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Onpage Factors 1.4

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Hey guys. All right, in this video, I'm going to talk about something that I use for my money sites to help me rank as far as content. It's also really good for content for your Google my business, Bing business, and even some of your citation listings. What I'm going to talk about in this video is a software service called It's You can sign up there for an account and I think it's $10 a month, maybe 15 or 20, but it's very reasonably priced. What this does is, this will grade content for you based on its latent semantic indexing, so based on its relevance to the key words.

As you know, all of your content, when you're writing, you used to write for a specific key word, for your website content, for your learning pages, and all that stuff. Now, you're writing really for the reader. Google is looking for semantic relatedness. Meaning that, when you type in words like roofer, it knows that words like shingle and nails and things like that are related. Google understands semantically that these things are related. As you're writing your content for your websites, and even as you're writing your descriptions for your Google business and Bing business and all your other citations, you're going to want to make sure that you use this service.

You sign up for the service, there's a couple of different ways to use this. I'm going to show you the way you use it most of the time. If you have a WordPress site, you can actually use this to score your posts that you do. I'm not going to show that in this video, although I think I showed it a little bit on the on page video. The way you're normally going to use this is, once you log into the back end of the site, you'll get your API key, and you're going to go to the writer function. It's, and at the top of the screen you're going to put in your API key, then you're going to put in your key words, and then you're going to paste in your content.

Let me tell you, I've been using this for about, probably close to two years now. I can tell you from experience, this is one of those things where you should just trust me and just kind of do it. Pages that have a higher score in this, 90 or better, typically rank higher in Google, just period. Whether it's an article site, or whether it's a money site, this tool is very good at doing this. There's lots of other tools that do this, but I love this one. It's my favorite. I highly suggest that you get an account with this service.

Let me show you how to use this really quickly. Again, we've logged in, we've created an account, and we've chosen the writer function. You'll understand that once you're in the back end. I put my API key at the top here, okay I'm going to scroll down a little bit. Now, let's play like again, going with our roofing client. I'm going to put in Dallas roofing as my key words. One of the things I'm going to show you, I went over here into Google and did a search. It looks like Better Business Bureau is just owning this SERP. The top organic listing here is Texas Star Roofing. I'm going to pull them up, and let's play like this is the page that you're trying to score.

I'm going to pull this up. I have a plug in here from SEO Book, and what it's going to do is, it does a lot of things for me. It allows me to get the key word density, so I'm sorry, this was the SEO Quake plugin. I'm sorry, I have multiple plugins. This is the SEO Quake plugin, I believe it works in all browsers. I went to the site, and then I hit the little density button here. When I did that, it pulled it up, and what you're going to do is scroll to the bottom, and it's going to give you all the text that's on this page. I'm just going to highlight all this text, I'm going to do it again, and I'm going to copy it, and I'm going to come over here, and I'm going to paste it in. Now I'm going to click on "update score".

What it's going to do now is, it's going to go out and it's going to find out how many related words are in here. Now you see 98.81, okay? What you're looking for is a score better than 90, but it's no surprise to me that the number one ranking organic site gets a 98. I can tell you I've done this, I don't know how many times, hundreds by now. Again, rather than me show you 50 sites and prove it to you, please just trust me on this one, okay? Let me show you an example of what it looks like when it's the other way around.

Let's say I'm going to do ... I'm going to type in, just plumbing. All right, let's do Dallas plumbing here, that's good. There is some relevance to this for this city. It should have some relevant key phrases in it because of Dallas, but of course the niche is completely different. Let's see what happens when we pull this site up. Again, I'm going to click on the little density tab here. You could do this manually also. You can view the code of the site and just copy it, if you want to do that. You do not have to use the plugin I'm showing you. If you're not sure how to do that, just post it into the Facebook group and somebody will talk to you, or I will.

Again, I'm going to copy this, and I'm going to paste it in here, and I'm going to update the score. Now there should be some relevance here because Dallas, right? All right, so look. We got an 80.59, so again, that's pretty good, right? A lot of these, the city relevance is very important for this. What I'm going to do, I'm going to click on get new words here. Let me show you some things that is going to happen. You're going to see words in here that are red, and words that are green. It's going to show you the percentage. For instance, you see the key word roofing, you see how it's a zero? Roof is zero, roof, zero. That means that you need to add these words, okay? Does that make sense?

You see the word company? Company is fine. It's in there enough. If I were going to make this article more appropriate for the key words, Dallas roofing, then what I would do is take all these words that are in red, and I would start adding them into this article, and I would just keep hitting re-score. After I added all these words in and I got this score up over a 90%, then I will be good to go. Again, to kind of summarize this, In Topic is a software service. It's very inexpensive. What you're going to do is, you're going to use it to find related key words to add everywhere that you use content. Content for your website, especially your landing pages, your articles that you post, especially again Google my business, and Bing business and stuff, in the long description portions. You want to make sure that you have lots of good, related key words in there.

I can't stress enough how important using this is. Again, I can tell you that if you look in the rankings, most of the time, the sites that are towards the top scored much higher on this than the ones that aren't. Now again, this is just one factor. It's not the only factor, but this is one of those little tricks that I do that really helps me be able to out rank people. Once you get to the top of this, guys, it's the small things that differentiate the winners from the losers. To me, this is just a core process, again, just like everything else I do. I hope you enjoyed the training, and I'll see you on the next video.