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Hey guys. This is SEO Floyd. In this module, we are going to talk about something that is extremely important for your local ranking campaigns. That is Google My Business. As we’ve talked about in previous modules, one of the most important things to have consistent easy rankings on Google for your local clients, is to have a consistent NAP or Name, Address and Phone number across three main properties.

Property one would be your website. Property two would be Google My Business. Property three actually is properties, and that would be your citation sources. It’s very important that all three of these things match up correctly. In this video, I’m going to go through setting up Google My Business. Now, there’s a couple of different things that this may look like for you. I’m not going to cover all of them, because frankly it’s self-explanatory. I don’t want to waste your time or mine by going through every possible contingency for setting this up.

Basically there’s two basic options. Number one, the client already has a Google My Business page, in which case you’re going to claim it. You’re going to edit to make sure that it’s set up and optimized properly, or option number two, which is they don’t have an account yet on Google My Business. I’m going to do a combination of both. I’m going to go ahead and jump on here and go through like I’m setting up a new business. Once I get to a certain point, I’m going to switch over to a business that is already verified, so you can see what it looks like on the other end.

What you’re going to do is come to Google.com/business, and you’re going to click on Get On Google. Google is then going to ask you to search by business, name and address. I’m going to use a business that I’ve used before, for demonstrations, which is Elevated Roofing, here. I’m going to put in Elevated Roofing. I’m going to hit search. Let’s just see what it finds. Right here it found Elevated Roofing on King Road, in Frisco, Texas, which this is the one I wanted to use for the example. I’m going to go ahead and click on this. If it wasn’t … If none of these were the business you were looking for, then you would go to Add Your Business.

I’m going to click on Add Your Business. We’re going to play like, again just for our purposes of this demonstration, that the business does not exist. If it does exist, then that means there’s already a listing, and I’ll show you how to edit that in just a minute. Again, for purposes of this, I’m still going to use the same example, Elevated Roofing. I’m going to use the street address here, 15222 King Road. I’m going to type in the city, which is Frisco, and the state, which is Texas, and the zip code, which is 75034. Main business phone, again we’re staying with consistent NAP. All right, so we want to use this one.

In our category, and that’s going to be roofing contractor. The category is very important. Some of your clients may have multiple ones. The way that you’re going to determine this is you’re going to look and see who is already ranking in the [seven 03:45] pack, and then you’re going to choose the categories that they have chosen. I’m going to go ahead and hit continue here. All right, what’s going to happen here … Again it’s already found this address. It’s asking me if I want to do another one. I’m going to play again like this is brand new. It’s going to tell you, you have to create a Google Plus page, so you can manage your business.

You’re going to click on this. You’re going to click continue. It’s going to do its little thing here. Before you can actually finish this, you have to have this verification code. All right? We’re not going to do this, obviously, because this is a real business and we don’t want to interrupt them with spam. I’m going to do continue and verify later. Here’s what this is going to look like on the back end. What we’re going to do now is we’re going to fill this out in its entirety. I said earlier that I was going to switch to a different profile, but actually, you know what? This will work just fine. We can just go ahead and do this. Since we haven’t verified it, it won’t make a difference.

This is what you’re going to find. The first thing you’re going to see is your little profile is X percent complete. The basic key to this is to make sure that everything is filled out completely, okay? That’s one part to this. One part is to go through and fill out everything that you can fill out. I’m going to click Edit here. Again, business name ... Make sure that this matches exactly what’s on your website. Address, exactly what’s on your website. Contact information, phone number, exactly what’s on your website.

Edit. I’m going to put in the web address. Notice here … Let’s see, what are we looking at? This is on the www sub-domain. I’m going to put that in. It’s a small thing, but small things make a difference at this point. Email address. Let me see if there is one on their page. I don’t see one. It’s probably on the contact form, so I’ll just put info@elevatedroofing.com. I’m going to hit save here. Hours. Very important. Put your hours of operation. We’ll say 9:00am to 5:00pm. We’ll save.

All right, the next thing we’re going to do now is we are going to add some photos. This is an extremely important part of the Google My Business set up. I think everyone probably should already know that it’s very important to max this area out. You want to allow as many photos as they are going to let you do. I’m not going to tell you how many it is right now, because it may change tomorrow. What you’re going to do is you are going to add some images. Before we do this though … I’m going to hit cancel here. Let me show you some things that we’re going to do first.

I’m going to go ahead and go to My Images, and I’m going to play like these are someone’s I’m going to use. As an example, I’m going to use this image here. I’m going to go ahead and open the image up. One thing … I’m going to give it a name here. For this one I have chosen hammer and nails on a roof in Frisco, TX. What I’ve done for this is I have given this a related name, for the key word we’re doing. I did not call this Frisco Roofing, if that was my main keyword, all right? I’m not going to use exact match titles in here when I name these files. I’m going to use related ones though. Get creative with this. You may have roofing is the main keyword here. You’ve got roof, roofers, roofing, roofing company, tiles, shingles, nails, hammers … All these things that are related. Those are niche-related. Then also you have location-related.

This is Frisco, Texas, is where it’s at. You can put Frisco, Frisco, TX, Frisco, Texas. Get creative with this. All you’re going to do is simply click in here and write this. That’s one part. We want to make sure that we name this properly. Okay guys, so now that we have given our photos keywords, the next thing that we are going to do is we are going to give it a location. There’s a ton of different ways to do this, but I’m going to show you a real easy simply free way to do it. One of the sites that I like to use is itouchmap.com ... itouchmap.com and on there you’re going to choose the latitude and longitude. What that’s going to do is … Here’s the full URL … itouchmap.com/latlong.html.

When you come here, you are going to put in your address. This is our roofing address, pulled off their website. I’m going to hit go. What it’s going to do is, it’s going to give me the latitude and longitude right here. Okay? That’s step one. Step one was to find the latitude and longitude, and step two we’re going to use another site. The site is going to be geoimgr.com. It’s www.geoimgr.com. Once we get here, you’re going to see there is a map, and there is a place to upload your photo. You’re going to start by choosing a file. We’re going to choose our image. It’s going to upload this.

Meanwhile, what we’re going to do is, we’re going to drill down in this map. I wish they had just an address bar to make this a whole lot easier. There’s easier and faster ways to do this, but this is one that’s free, so that’s why I’m showing it to you. What I’m going to do is I’m going to drag the little marker over here. I am going to just drill down until I find where I want to be. I know we’re in Texas, so I’m going to start down here. I’m just going to keep on clicking this little sucker. I’m going to move it to Dallas. I’m going to get up here. What I’m going to do is, I’m going to drill this down until I get all the way into the address that I got from the last step.

I’m going to go down here. Let’s see, and I think we’re going to be back here. Here is King Road. What I’m going to do guys, is I’m just going to drill down on this sucker until I find … Right here you see it shows this latitude and longitude. What I’m going to do … I think I’m going to be over here a little bit more … is I am just going to drill down until I get to the exact place. Over here we’re at 33.155667. We’re pretty close here. 33.155, and then we’re negative 96.9. This is close enough. If you want to take the time to get this just exact, then that’s fine, you can do that. We would move this around until this latitude and longitude exactly match what we found in the other step. Then we’re done. We’re going to click Tag Photo. It’s going to take a little minute here to do its thing.

Now we’re going to click Download Photo. It’s going to take a minute, depending on how big this image is. Now I’m going to go ahead and open this image. Let me show you. I’m going to open the image and look at properties. Then details, and down here you will see Geotagged by Geoimgr. When you upload this, it’s going to have that geotag in it. See, under here [inaudible 12:20] GPS. There’s the exact things. This is really powerful, guys. I can’t tell you how valuable this is for you. What you’re going to want to do again, is you’re going to want to go through, and you’re going to want to do this for each one of your images.

You’re going to go to step one, which is you’re going to give it a name that is a latent semantic indexed or a related key word. Not your exact key word. That’s step one. Step two, you’re going to go in and you are going to find the latitude and longitude. There’s lots of ways to do that, but again, itouchmap.com is an easy way to do that.

Then you’ll go here to geoimgr.com and do the steps that I just showed you. This is very powerful. Don’t underestimate how powerful geotagging these images is. Now we’re going to go on to the next thing. Now that I’ve showed you how to do that one at a time, which you’re definitely going to want to use sometimes … I’m going to show you how to do this in bulk. Again, there’s multiple ways to achieve this goal. One of the easiest ways is to use Microsoft’s Picasa program, which is available free. Just Google Picasa, P-I-C-A-S-A, and that’s a software that you’re going to download to your computer. You can use this to very easily geotag your images in bulk. I showed you the first way, which is free. It will help you find the geo coordinates that you need, and to add them one at a time.

However, since we’re going to be doing this for all of our images, you’re most likely going to want to do this in bulk. Again, I like to show you both ways. Technique number two is going to be using Picasa. You’ll just download that. Once you do it, it’s going to search your hard drive for images. Let’s just play like this is my client. It’s not, by the way. You are going to simply grab your images here, and hold down shift. I’ve chosen these three images. Then you’re going to go down here to the little map marker button. Then you are simply going to put in your address just like we did before. Hit search. It’s going to ask you, “Do you want to put these three photos here?” You’ll say, “Yes.” That is it. You are done.

Now if we are going to look at these images, you’ll see the little icon here that shows the little map marker. It means that they have been mapped to this address. If I go down here and I now look at properties for this image, and I’m going to go down, and I’m going to find my GPS latitude and longitude. Now these images are ready. If you have ten, twenty, thirty images, however many you have for your client, of course I suggest a minimum of ten to fifteen. You’re going to want to have enough to fill out Google My Business completely, and then enough to have some unique ones on your photo sharing sites as well. Again, guys, this is an easy way to do this. Don’t forget, you’re going to want to geotag your images on your site as well. I don’t think I covered that. I think I forgot that, so my apologies. You are definitely going to want to geotag the images on your page.

Remember, if you are geotagging images, if you’ve got city pages, remember, you’re going to want to geotag them for the city. I’ve used Dallas Roofing as an example. Let’s say that Dallas Roofing, which Dallas is a metro area … let’s say that an individual city like Frisco or Plano, for instance … If I have a landing page for Frisco, I want to make sure that I geotag the Frisco area, not use the Dallas information. Just wanted to be specific about that. That is another easy way to get this done. We have covered pretty much all of the basic set up. The last thing is going to be the introduction. The introduction is very important. This is something that people skip a lot. For the introduction, you want to make this very full. You want to sprinkle this with related keywords.

Don’t put a sentence in here. You want to definitely fill this out completely. You want to make it almost like a short article about your business. You want to make sure that you fill this out, again, with a good, maybe 300 to 500 words of content. You want to make sure that you sprinkle in all of those related terms. In this, I’m going to talk about, “We are the number one roofer in Frisco, Texas. We have been a roof contractor since 2000.”

I’m going to talk about all of these different things that have to do with roofs and roofing. Again, don’t forget, I showed you the entopic plug-in before. You can use that on this. You can write this introduction, throw it into the entopic, and see how relative it is for the keywords you’re targeting. Don’t forget this part. I’m not going to write out a long introduction here again, because it would be pointless. Just make sure that you have lots of good stuff in here.

Once you’re done, you’re going to hit save. Once you’re done, that is it for the basic setup. That is it for the basic optimization. That’s all we’re going to do on Google My Business. Like I said before, the next thing that we’re going to cover is citations. I hope you’re learning a lot, and I’ll see you in the next video.