Hey, guys, this is SEO Floyd, and in this video, I am going to go over Apple Maps. Apple Maps is going to be Apple's version of Bing Business and Google My Business. It's their version of the Maps product. It's very important that you get in this, guys. The future of search, very much of it is going to be voice search with people using their smartphones and other smart devices, so you can pretty much bet that as Apple grows its own Maps program, that somewhere not too far down the road, it's going to have a significant market share or even dominate. People are going to be driving down the road and they're going to pull up their phone and they're going to say, "Siri, where's a Mexican restaurant," or "Siri, find me a gas station," or whatever. When that happens, of course, what's going to happen at some point is good old Apple Maps is going to pop up as the primary, and so having a listing in here is absolutely essential.
This set up is not going to be exhaustive, but the basics are going to be the same. You're going to treat it like any other citation source basically. We're going to fill out the profile completely and choose the right categories, etc., etc.
You're going to start off by going to mapsconnect.apple.com. It's mapsconnect.apple.com. If you already have an Apple ID, you can sign in with it. If you don't or if you want to make one for your client or use your client's, get theirs. The other option is to go ahead and create one. I do have an Apple ID, obviously, so I'm going to go ahead and log in.
One thing I want to point out really quickly, guys, about this is that Apple Maps is going to be a little bit more rough than Google Maps. For instance, they've already announced that they are not going to allow residential addresses to be listed in Maps for Businesses, so if you're a work from home business, as of right now, officially, you're out of luck with Apple Maps. What's going to happen is if you submit a residential address, they're going to do a visual inspection and if it's a home, you are going to be kicked out. They only are allowing listings for real brick and mortar businesses. This also means it's going to be tougher and tougher for all you guys doing PPL and lead generation. As you know, if you've been on any of my webinars or any of my trainings, that's just another reason why I don't believe real strongly in the future of either of those business models. As every day goes by, it seems like Google's making it harder and harder for people that are not legitimate brick and mortars to exist in Maps.
Anyway, so here we are. We're going to click on ... Now, I already have businesses in here, okay guys, so that's why you see View My Businesses. If I didn't, what you would see is Find My Business. Let me show you what that screen looks like really, really quick. Here's what the screen would look like normally. Normally, it would see is your business already on Maps. I'm going to go ahead and type in the name of a local company. Again, I use this for demonstration purposes a lot. This is one of my websites. It's not my primary website, it's just one of them. Anyway, I'll go ahead and use this. Now, you want to put the Zip code in here or the whole address. You're going to click on Search. In this case here, it found the business, and of course, this has already been added, probably through Axiom. Again, I don't really market myself anymore locally, although I am ranking for several keywords that are actually pretty good. I don't do that anymore because I just don't need to at this point.
Anyway, you can do one of two things. Obviously, if it's a new business, you're going to go through Add New Business. Since this one's already here, I'm just going to go ahead and do this one, but it's going to be basically the same because I haven't set this up yet. If this business had not been set up, then the only thing that I would have done ... you know what? Well, I was going to say I'll go back ... but all you would do basically is go through screens where you're going to choose these options.
You would choose a name and a phone number, and of course, you're going to keep your NAP consistent on that. Super, super important to keep your NAP consistent across every citation. In those screens, you would have put in the address and your business hours and your website basically is what you would have put in. Again, I'm not going to go through that, that's all self-explanatory.
I can show you the rest of it. I'm going to go ahead and claim this. If this were a new business, then this is the third screen you would have seen. The screen before this, if you were setting up a new account, would have just asked you basically the same information on this screen, so practically identical.
I'm going to choose "I'm the business owner." Of course, if you're an authorized user, you'll do that too, which is what you'll do most of the time. A business name, again NAP, super, super, super important. If this were a client, I would go to their website and I would make sure that the business name was exact, phone number was exact, address was exact, all that kind of stuff.
I'm going to choose "This place is open." All this is good and then hit continue. Now it's going to verify and it's going to want to call the phone number. I'm going to go ahead and do "Call me now," and it'll probably take about three seconds to send me a message. All right, there it is.
Recording: This is a call from Apple to validate a phone number that was provided to us. If you were expecting this call, please press one. Otherwise, hang up now. Your code is 2628. Again, your code is 262 ...
All right, guys, you heard that. I went ahead and put it in and so I'm now official, I'mvalidated. Awesome sauce. Now what it's going to want to do is it's going to have you drag your pin to your location. Now I've done this a bunch of time already, guys, and I'll tell you this is almost always exactly where it needs to me. If it's not, go ahead and drag it, go hit Continue.
Here's where this is going to be a little bit more challenging than some of the other maps, because their categories are a little bit harder. You may have to look here. For instance, right now this has me set up in Professional Services and Marketing, and I'm 99 percent sure that that is as close as it's going to get to what I do. You want to make absolute sure that you go through these.
Let me just show you what a couple of them look like. For instance, I'm going to go to local services because that's what of your guys are going to be. Some of the local services, so you've got, look, you've got Bail bondsman, Carpet cleaners, Dry cleaners, Furniture, a bunch of stuff. You want to make sure, guys, if your guy's a pest control, don't choose Professional services and Other. You've got to choose the right category, so make sure you go through these. There's one, let me see, what's the other one. There's Bakeries, there's Wines. Again, the rule of this is choose whatever makes the most sense. For this one, like I said, Professional services is going to be it and then Marketing. Again, you can choose optional categories as well. This would help you drill down. For instance, if the primary category was Local and then it was Auto repair, you could also choose some other auto related stuff. Again, just choose whatever is the most appropriate.
Click Continue. Office hours. Now this is going to put in some of the various Web 2.0 and citation accounts. This is very interesting how they do this, it's actually really smart because this is, again, part of the validation process for them. They're getting this all at once. I'm not going to go through and do this, but you will need to do this. Be ready before you set up your Apple Maps to have the Yelp, Twitter and Facebook for them. If you don't one of these, you can come back and add it later, but don't forget to do this. If you don't have any of this, it's okay, it'll let you go forward, but you want to make sure that you have these. Again, it's just going to be a trust factor.
Now we're going to go through and make sure everything looks good, yada, yada, yada, yada, and once we are done, we're going to go ahead and hit Submit to Apple. That is it. You are done.
I hope that was helpful to you guys. I will show ou too once you go to ... Oh, let me show you my businesses. Once you've got them, again, you have the multi-user control panel in Google My Business. Same thing in here, guys. You're going to have multiple different businesses in here. Again, very similar, although, Apple Maps is going to aggregate a lot more the data for you than the others do, so your profile with them is a lot more filled out just from the beginning is what I found most of the time. So far, 100 percent of the businesses that I put into Apple Maps were already there like I just showed you.
All right, guys. I hope that was helpful and again, just remember, this is a core part of the strategy now. This is a core part of your launch. Thank you for listening and I'll ...