Hey guys, this is SEO Floyd, and in this video we are going to talk about some of the top level aggregators for your citation sources. I briefly mentioned this in the citation video number one. I want to go ahead and do a deeper dive into this. Because a lot of you are going to find that when you take over a new client, that a lot of their citation information is messed up. That a lot of them have duplicate listings, and they have information that's not correct across multiple citation sources.
Now if there's just a few of these small errors in a few directories, then you can go to those directories individually, and claim them, and/or get them removed. Depending on what your need is. If you go to a directory ... Let's say Yelp, and Yelp has a listing for you, and it has incorrect information ... Then you will be able to claim that listing, and update the information directly through Yelp.
If Yelp has duplicate entries for your business, then you will use the Yelp process for that. Basically you'll go to the duplicate page, and you'll report it basically. Which will then request verification for it. Which will then get it removed. Because they won't be able to verify, because it's a real business, and it's your client. Anyway the process if fairly similar for most of them, but there's a better way to approach this from a higher level.
That's why I'm doing this video. The way that this works is, all the citation directories ... All of the smaller ones ... Merchants Circle and Yahoo Local, and all those. Basically what they is ... Their information for the most part, is actually given to them by mainly four top level aggregators. Actually I'm going to add one in here. I'm going to add Foursquare actually. Because Foursquare has some specific ones as well, and we're not going to cover that probably in this video, but I'm going to go ahead and add that.
What happens is this in a nutshell. Let's say that you go and you setup your Google My Business page, and you give it a certain address. Google goes out, and it looks on ... Let's just choose Localeze for instance ... One of these top level aggregators ... And Localeze has a different address for that business. Well, Google trusts Localeze a whole hell of a lot more than it trust you with a brand new Google My Business listing. Many times it will do a ... It will choose to use the information from Localeze. This will explain for you why, sometimes you will put in an address for a client, and then after it verifies it will come back, and it's actually slightly changed.
It's typically not completely different. Although that actually happens as well. What you'll typically see is you'll see a slight change. If you submitted it without a suite, now it comes back and it has a suite number for example. Whenever that happens, nine times out of ten, what's happened is one of these top ... I say four, but I'm actually going to Foursquare in there now, so I'm going to go ahead and say top five aggregators ... Has provided different information.
The most effective way to fix that is from the top down. Again, think of it like these are the big databases that keep track of citations. These are the main sources, so even Google looks to these for citation information. There are a couple of other ones. This is not by any means an official list. This is something that is considered industry best practices. These are the ones that people will tell you, generally, are the ones you want to be in. By no means are these the only ones.
I can tell you from personal experience that these are the most important ones. At least today, but you know how Google is. It can change what it does tomorrow. For now if you're having issues with citations ... Say you've done your citation search. Like I showed in my main citation video. You've run over to MAS, or Yext, and you have seen that you have lots of messed up listings. Then one of the things that you can do ... Probably the best place to start with that if it's a lot of them ... Is to go ahead and start going through these top level aggregators, and claiming you page, and updating the information.
Now, each one of these is a for profit business. I'm not going to go through the exact steps for each one of these. Because that would take too long, and it's really not necessary. This works like anything else. Once you understand the concept, you'll be able to recreate it.
What I'm going to do for this example is, I'm going to got through Localeze. Also known as Neustar. I'm just going to use that for my example. I'm going to run through that as an example. What you're going to do is, you're going to go to each one of these sites, and you're going to search for your business by phone number, and by name. Then you are going to either remove duplicate listings, or add your listing, or fix your listing.
As I mentioned earlier ... A second ago ... These are for profit businesses. The all have different policies and procedure. For instance the one I'm going to show you today ... Localeze ... Localeze will allow you to edit your business one time per year for no charge. Unless you're moving a whole lot, you do not need their subscription. Whatever they call it. That's typically true for all of them as I'm making this video, but again it could change tomorrow. Typically you will be able to go into each one of these, and claim your listing for now charge, and update it, usually once.
Remember, when I go in, and I update Localeze, I'm not updating one database. I am, but that one database is feeding countless other down citations, right. Down rage citations, and so you want to make sure that you're squared away in these. Again summering, if you have citations that are messed up ... Especially if it's a lot of citations, or you have lots of duplicates, then this is what you're going to want to do to start.
Now citation trouble shooting could be a course in itself that consists of three or four hundred videos, and I'm not exaggerating. There is so many cases, and so I'm going to try and cover maybe a top ten for you guys based on the most common things that people have issues with. I'm going to try to cover that, so that's going to get the vast majority of you. A lot of this are things that you are going to have to work directly with Google support on. If you have problem, and you attempt to address it using the techniques and strategies that I'm showing you, and it doesn't work. Then my suggestions is, then go directly to Google business support.
Let me switch over now. I am in Neustar. Again Localeze. The way I'm going to begin, and I have gone to NeustarLocaleze.bis/directory/search. Okay, NeustarLocaleze.bis/directory/search. This is going to direct me to the page you're going to want to start on. I'm going to begin by putting in the business phone number. You can also search by name, zip, city, or state. If you think you have duplicates this is the option your going to want to choose. That is going to be search by name, but if your looking at incorrect citations, you're going to start with the phone number.
I'm going to start with that. One of the examples that I've used throughout the course, is this business that's in Frisco, Texas. I'm going to put their phone number in, and I'm going to hit search. All right, so you see here that it's not found, there are no search results. That's really bad. You definitely want to be listed in these top four. This means that the visibility for this company is hampered right now.
If it's not in here, chances are it's not in a significant number of databases that it wants to be in, or directory sites that it wants to be in. For this, what we're going to do is, we are going to go through add new business. Business name, now of course I hope you know by now, at this point, that we want to make sure that our NAP is exact. NAP, NAP, NAP, NAP. Name, address, phone number. Name, address, phone number, okay?
We want to make sure that when we're putting this in ... More so than anywhere. If you put it in incorrectly in this part, you're really going to screw yourself. Because again it's going to go ahead and grab it, and push it out to a ton of other places. Let's see what we've got here. We've got Suite 402, so let's go ahead and put that sucker in there.
All right city is Frisco. State is Texas. All right, zip is 75034. Telephone number is ... By the way guys, I didn't mention this in the earlier training video I don't think, so I want to mention it here. This format for the phone is what you want. This exact format is what you want to use. Because this I the one that Google likes the most, so you're going to want to use the area code in parentheses, space, first three dash last four. Again I forgot to mention that I think in my previous one. This is the proffered. If you don't put the parenthesis will it kill you? No. If you put a dash in between these two, will it kill you? No. I'm just telling you in general if you can choose ... If you're the one inputting these, or anytime you're in control this is the proffered format. This is the one that's going to hit the most stuff.
All right, add category. Let's see, I typed in roof, so we'll do contractors, roofing, roofing contractors. Now I'm going to do add to cart. Again ... As we see here ... What it's wanting us to do, is it's wanting us to pay $297 to go ahead and sign up for their one year true identity pack. If we checkout here we're going to have to pay. Localeze ... As an example ... This is one where not too long ago ... Sometime at the end of 2014 they changed, and they do not allow a free submission to their service. If you are a business, and you want to add your site into Localeze, it's going to run you $297.
Now the good news is if you are ... If you already are in there, then you are grandfathered in. Again ... As an example ... Let's go ahead ... Now that last time I searched, I searched for the phone number only. Now that I know I need to pay this $297, I'm going to go ahead and go an extra step here, and let's make sure that ... Let's make sure that this wasn't ... That it isn't all ready in there. I'm going to use the other way. Remember I said you can use either of these here? Look what happens. Look, Elevated Roofing has a listing already. That means good news for us, right? That means all we have to do is go here, and then we can go ahead and edit this listing. We can go ahead and claim this listing and edit it.
You want to make sure that you are using both options if it's a paid. Again if it's a paid option, if they want you to pay, go ahead and make sure before you pay that money. Do you need to pay that money? That's going to depend on your business. It really is going to depend on your business. It's going to depend on if you think that you can afford that or not basically, depending on what kind of business it is. If it's an attorney, if it's a doctor, if it's someone like that, then that's something that you're going to want to do.
Anyway, so that's the jest of this here. If you want to, go ahead and get this done, click the add listing to cart, you're going to go here, and at the bottom it's going to say, "I've chosen to upgrade." Then it shows you, or I've chosen to continue with an unsubscribed listing. You're going to choose this obviously, "I've chosen to continue with an unsubscribed listing. You're going to go ahead and add that to care, and now you see that they want verification.
Right off the bat you see why we didn't find it, because it's another phone number. Again, just to be crystal clear guys ... Because this was brought up in a different place ... The sites I'm using in my examples are either test sites, or they're not my sites. Don't waste your time trying to deconstruct any of these examples I use.
Anyway, that's the start to finish there. The process is going to basically the same on the other three. Again, as a summary for this, you're going to want to go ahead and check this four, actually five. I'd throw Foursquare in there. You're going to want to make sure that you have no more than one listing in each of these, and you're going to want to make sure that your listing at least is accurate for now. If your NAP is accurate across all five of these ... Then that will all by itself typically fix citation issues. Because it will take not too long for that information to drip out.
Now it's not instantaneous. If you do all these four in one day, don't go check your citations tomorrow, and see if they're fixed. Don't expect your map ranking to change in ten seconds. These things take time obviously when you submit new information. Especially if you don't verify it, they are going to have to verify it with with their database, yada-yada-yada.
Again, the steps that you're going to do, the time you're going to use this is when you have citations where you have lots of errors. If you check you citations, and they're all solid, but one, and Yelp is the only bad one ... Then just go direct with the Yelp. You're not going to need to do this. Again, that's it for this training. I hope you found it helpful, and I will see you next time.