Your Progress


70% Complete

Coming Up

Offpage Factors 2.4

Next Lesson➞

Looking for video transcript?

See Complete Video Transcript Below...

Show Transcript +

Hey guys, this is Stephen Floyd and in this section, I am going to go over how to add schema data for your reviews. Now we talk about reviews in another section in much more detail, but they are a significant part of ranking right now for local. We definitely want to talk about reviews.

This section, I want to show you really quickly how to add the schema for reviews to make sure they are on your site. Now in general, I've already showed you how to use the Schema Creator for Local Business. Generally, anytime that you want to have something that you can mark up a schema, you're going to want to do that. There is a couple of times it's more important than others, but this time we're going to talk about reviews.

One thing is that these are a ranking factor and they are also a conversion factor. When you look through the SERPs and sometimes you'll see the little star ratings outside the listing, then that's what you're looking at. You're looking at a rich snippet. Of course, if you're presented with a few different options, like in maths and you see that some of them have little stars and some of them don't. The ones with the stars obviously typically convert at a much higher rate.

Just like everything else that I'm showing you guys, there is multiple ways to do this. Don't get up on all the different ways. I'm going to show you ways typically that are free or cheap and then if there is ways that are easier or cost a little bit of money, then we can go over those in groups. A lot of people in the course are on a budget, so if there is a way to do something free or cheap, that's what I'm going to show you first. Feel free to chime in with other ways, but just like when I showed you how to geo tag images in the other section, some people started offering different ways to do that. That's very helpful, and I'm not dropping like that. Again, I'm going to show you ways to do it free or cheap.

Let me give you a couple of examples. I'm on a page here. The site is and it's a test site that I use guys, so don't mess with it. Well, you know what? Mess with it if you want to. I don't really care. It's just a test site. It's not real. It's not even indexed in Google. I'm using this to show you an example. What I'm going to do is this. I've created a testimonials page, and as you can see here, I've got my little quote, the company is best in business, easy to work with, very affordable. It's got by John Smith and that's who we're reviewing. You have your nice little thing here.

Let me show you how I did that. I went to a site called, Now if you already have reviews on your site, you absolutely can use the Google Webmaster Tools feature that I showed you for doing a local business schema. This will do the exact same thing. You simply go in and mark it up just like you did with the local business. This site didn't have it, and so I think I'm going to show you two ways. That technique works really well for existing content, and this is something you can do. I would say your site doesn't have that content. Again, I'm giving you multiple ways to get this done.

We're going to go to and what we're going to do is for this, I have chosen the review schema because that's what we're dealing with. It's /review.php. What you'll do is you'll simply come through and you will fill out these boxes. For example, Lindeman Marketing here on the name field, that's going to be the name of the review. You could put multiple things in there. I just chose the name of the business. You could put best company in the universe. You could make it more like a headline. There is different ways to do this, but for sake of this, I just made it the name of the company.

Then it's going to ask for the URL, and that's what's going to link to what you did here. You see here Lindeman Marketing. That's actually a hyperlink. The author is John Smith. That's going to be written by you see here. The date published, the item reviewed and review body. This is where you write your actual review.

Now this is how to do your ratings. Notice I put the number five and then I did five little stars, and that's for the rating. This company is awesome of course, so they got five stars. Rating scale minimum, just keep these the same. You can use numbers, but the stars are what are going to show up. I put them, the rating scale minimum is the number one and then one star and the maximum is five and five stars. Once you have this, as you're typing these things out, you're going to see the snippet change over here.

Now this is what it's going to look like on your website and this is the actual code. All I do is I copy this code, I go to the actual page on the website and I just simply ... I go to text. This is very important guys. Watch this part [if you're in 00:05:19] WordPress, this is visual, which is what you see and this is text. You need to paste this into the text portion. I simply copy and paste this here and then edit it.

Now we see what's on the page. If you are someone who is actually looking at the page, we'll go back here to view page. You see the review. You see five out of five stars. Now that we have seen on the page, we are going to go to make sure that looks like it's supposed to look. For this, we are going to use Google's Structured Data Testing Tool. I would give the URL, but it's kind of long. The easiest thing to remember is just go to Google and Google Structured Data Testing Tool.

Once you come in, you're going to simply put the URL in here. You see I've put lindemanrcc site testimonials and you're going to hit preview. What happens when you do that is that it's going to give you a little snippet of what you're going to see here. You see the testimonials page and then you see little stars here. It's rating five and it's by the person that did it and the date, and it's going to show the review here. That is what you want to do.

Again, we're doing this for two reasons. Number one, we're doing it because this is a conversion element. When this shows up in the SERPs, this is going to be more highly regarded, so it's much more like this one's going to click on it.

Then again, in general, whenever you use schema on your site when it makes sense, you want to use that. Again, not only does this tell Google that you have reviews, which is a ranking factor, but the schema markup just gives it a little bit more trust as a review.

That's it for this section. Again, this is not meant to be an exhaustive look at schema markup or an exhaustive look at all the different ways it can be implemented. This is just one thing. It's very important you do this guys. If you have ratings on your sites, you need to make sure that you are marking them up with this schema. Thanks again as always and I'll see you in the next video.