Hey everyone. Welcome back. This is Jason Pederson with Stephen Floyd's Bulletproof SEO Course. This is an addition to the site silo-ing process. What I personally like to do, you don't have to do it but I highly recommend it, is as you're developing your silo, plan it out. Get on a piece of paper. Write it down on a notepad. I used Photoshop for this purpose, but I usually don't, because I wanted something more visually appealing and easier to understand. Microsoft Visio is a great product for flow charting. Super easy to use, and I can do everything I'm doing in Photoshop and it takes me seconds versus the hours this took me to build.
With that being said, let's look at this. Let me kind of explain to you my thoughts. There are other interpretations, and you will find your own interpretation as you do this, but let me show you how I would set up this website called Boom SEO.
The very 1st thing to understand. Here's my home page. On my home page I have contextual links to these 4 areas that I want to rank for. I want to rank for web design, search engine optimization, content marketing, and then I want people to know about me. With that being said, do you remember when we did this? This is the key word research. These are for the SEO part of my business. This is what I want to rank for and be known for. What I'm going to do is create a silo for that. You can see "local SEO", "SEM", Search Engine Marketing. These are all taken directly from this Excel sheet because I know that they're low competition, high value, decent amount of search so I'm planning my site around that. That's kind of what I'm hoping you're going to do.
With that in mind, let me explain how this works. I have a home page. Make it all fancy. Create it all sexy. Build some links that go to an SEO dedicated page. We are an SEO forum. This is what we're all about. This is what SEO is. This is in WordPress. I would consider this a page. Now, what we need is supporting pages, so I'm going to create as post, you could do it as pages. I just do it as post. These are going to be almost like blog articles that, from here, you're going to link down to hear and so forth. This main page, which is what I would consider a landing page, is going to now link down to these supporting articles, or your tier 2 or tier 3 pages.
Once you're on these pages, they're going to link to each of the different articles. They're also going to link back to the SEO page. You're controlling the link juice. It's organized. This is what Google likes. They like sites that are organized, that if someone lands, for whatever reason, on one of these blog posts they will easily be redirected. Not redirected, but they will be easily navigated to a part of the website where it's most applicable to them. They're searching for SEO marketing companies, they land on this page. You don't want to be linking to content marketing. That's obviously what they're not interested in. You want them to find everything they need to know about SEO, your brand, not your brand but your services as an SEO provider, et cetera.
You saw how I took Market Samurai, did the research, build out a silo. In the next video I'm going to actually show you how to create those. But let's get into some of the other ones I did. Under "web design" here is some others that we could do. What kind of web design do you want to offer? Responsive, mobile, WordPress, Joomla, Tesla development. This is just an example. There is other content marketing.
For the about us, everything you need to know about us. As you can see, what I'm trying to do is develop authority as an expert so that I have a page that I want to rank for. Then I have blogs, or additional pages, that support that page, support the facts that I share in there. I can send links to these and will eventually will send the juice back to the web design page. There's a reason behind the madness, and I want you to take that into consideration as you're building this.
Now, 1 other thing you can do, this is an optional step. You don't have to do it. We have this home page. There's usually a lot of content on it, 500 to 1,000 words. You could actually create supporting pages for your home page. This would be an example. Here I have 3 industry related blogs that, not only do they point to the home page, but they also point to each other. They create this kind of loop providing support to the home page content. This is an example of a site structure map. Like I said, you can do this in a lot of programs. You can jot it on a piece of paper. You can use Visio, but I wanted something visually appealing to you. That's why I did it in Photoshop.
I hope you enjoy it. Let's move on to actually building one of these websites.