Hey, Bulletproof SEOers, this is Jason with another video. I'm actually pretty excited to do this video. This is one based upon the need of the group. Stephen and I were talking and we'd noticed that a lot of you are questioning how to build successful and powerful silos. You understand why you do a silo, there's honestly a lot of reasons, but number one, it helps provide the user the best possible experience when they land on your website. Let's say they land on a page that is not siloed, or a website that's not siloed, how are they going to get to where they are to where they need to go? It can be a mess. A silo site provides a very clear structure to convert a visitor to a client or to a buyer, to to whatever you need them to be.
A silo structure is extremely important. It also indicates to Google what's important on your website, between the interlinking. It also just makes sense. It's organized. I'm obviously a big fan of it. Number one, in order to understand Google or to site structure, you need to understand where Google is going. You need to care. You need to be up on the news, understanding what's the latest. Honestly what I'm talking about now is kind of ... Not old school, but it's in the past ... And that is the Hummingbird and Penguin updates.
Have you ever heard of the Hummingbird? Do you know what it is? Let's talk about it. Hummingbird update was kind of like, in my mind, me taking an old car that was good back in its day. Maybe today it's a little junky, but I fixed it. I souped it up, I put in some of the latest technology, new engine, better brakes. Now that car, same old car as it was 50 years ago, but today it's even better. It's a better ride for me. I'm going to enjoy it more as the owner. That's the whole point of Hummingbird.
Hummingbird affected 90% of all searches done online through Google. That's huge. To give you an idea, the Panda update may have affected 10% of all searches, the Penguin, closer to 3%. When I'm talking about 90% of all searches, you better sure bet that it applies to you and that you've seen it's effect as you've built websites, as you've searched Google, as you've done your daily job and run your daily life. Hummingbird has changed your life, so you need to understand it, you need to know how to apply your knowledge to work with Hummingbird and not work against it.
Number one, understand that Hummingbird, the purpose was to provide the users a much better experience by leading them to sites that provide an answer to what they're looking for. Like I said earlier, someone's going to come to your website for two reasons. Let me change that. People are on Google for two reasons: They have a question that they need an answer for, and two, they have a problem that they need a solution for. Hummingbird's goal is to provide the best website for one of those two scenarios. When you're building websites, when you're building SEO, when you're doing what you do, ask yourself, does the website that I'm working on, does it answer a question that a user has, or does it solve a problem? If it doesn't, you've either in the wrong industry, or you need to take the time to reevaluate and fix it so that you are on top of things.
Number two, Hummingbird gets rid of keyword stuffing, article spinning, junk back links and crappy SEO. Honestly, if this is your style, I'm not dissing it, I'm actually very grateful for it because the clients appreciate me more. Once they've dealt with that kind of SEO person, they're going to appreciate those that take the time to do quality work for them. Number three is it's our responsibility as professional internet marketers to figure out where Google is going. Obviously they want quality. They want to provide the users ... They want to be the best search engine on the planet. The way they're going to do that is by providing the best possible websites to the users.
If you're in the mindset of blackhat and spamming and junk like that, the way I see it, it's a never-ending battle, and you're battling against Google. Do you think you're really going to win? Do you think you have a shot? That's another conversation for another day, but the way I see it is ... You guys remember 2013, the latest Superman movie came out? Super amazing, super cool movie, but there's the scene where Superman is on Earth and he's fighting General Zod. That was a pretty cool scene. Fighting like I've never seen it before. But it just went on and on and on. One guy was thrown through a wall, the other guy through a house, the other guy through a truck. It just felt like it never ended and that, to me, is the mentality and the game you would be playing if you took on Google with spamming tactics or you try to cheat Google.
To understand what site siloing is, the key to it, the heart, the goal that you want to figure out first, before figuring out how to do a silo, is what LSI is. Latent Semantic Indexing. I know for a fact Stephen has preached this day and night to everyone. It's so important that you guys understand what LSI is. Number one, don't look confused with synonyms. It is not the same thing. There is more to it than that. LSI was created in Google's algorithm as a direct response to cheating Google, keyword stuffing, stuff like that. LSI is not a trick. I'm not teaching you blackhat crap. It's writing quality content that is geared towards the visitor and not towards raking. That needs to be your goal when focusing on LSI.
How do you use LSI? Number one, you build your website so that the site focuses the keyword theme. Number two, you base your content around those LSI terms. In a second, in another video, I'm going to show you a flowchart of what this means, so don't get frustrated, I'm going to explain this in another video, but before I do, how do you get started? Number one is you do research. Take the time to research your contents with LSI in mind. Where do we go to understand LSI terms? We go to Google itself. Google is a great source. Number one, have you ever heard of Google Auto Suggest? Let's look at ... You know what I want? If my wife heard me, she would not agree ... I want an AR-10. I love that gun. I type in AR-10 and according to this, if I was to build a website focused around the AR-10, I may want to consider writing about parts, how to buy them. Maybe those people that are only interested in AR lower.
Another thing, at the bottom of Google, there's searches related to AR-10. These are LSIs. According to Google, I may want to write about the Bushmaster, the DPMS. These are not quality guns, but they are the most popular on the market. That is a great research. What's the difference between AR-10 versus an AR-15? Do people know that? Obviously not because it's a highly searched term. Would I have known that if I didn't do my research? Use the tools that Google has given you.
Number two, I'm sure you're heard of this beautiful tool, the webmaster tool. Here's a website, one of the very first websites that I started doing SEO on. I think that's very well. Under webmaster tools, search traffic, search queries, this is basically a list of LSIs. These are queries that Google is raking your website for already. According to Google, if I focused on nextgen mobile, nextgen EHR mobile platform ... Right now I'm showing up between four and five, if I just spent some time, wrote an article, did my interlinking, I can guarantee you I would be in the top spot for that term. That's what it is. This has given me suggestions on LSIs that I should be using in order to improve my rankings ... Not to improve my ranking, but to provide a better experience to my visitors. This is webmaster tools, search traffic, search queries. This is only for websites that have a history. This won't work on a brand new website or one that doesn't exist. This is a tool that you would use to reevaluate where you're at and how to improve it.
With that in mind, another tool is plug-in. It's called SEO presser. This is a professional plug-in. It does cost money. In order to use it, you have to either pay the one-time fee of $47 per site or their monthly plan or their insider plan. It's a great plug-in. I'm not affiliated with them, but this is what it looks like. On my website, I have it installed. I'm throwing in the keyword SEO and based upon that keyword ... I can actually do up to three keywords ... It's going to provide me with a list of a few LSIs that I should be writing about. According to SEO Presser, I may want to focus a little bit on Bing SEO, website SEO, the definition of SEO, maybe some training. Look, I'm already talking about SEO consultants and SEO tips. Cool little tool. I believe it's worth the money and you can use it with or as a stand-alone SEO plug-in for [Yo-st 00:11:32]. Either-or, or both of them in conjunction work just fine.
The other one I want to bring up ... This one may be kind of surprising ... Is Google trends. Do a search for Google Trends, click on the link that says 'explore,' and let's do the 338 Lapua. That's another beautiful rifle, one of my cherished ones. With that in mind, it's suggesting that if I'm going to write about the 338 Lapua, that I need to write about the following terms: The magnum, Lapua magnum, the Savage, Savage, Lapua rifle. These are terms that I better include in my article in order to provide the best experience to my users. Honestly, maybe I should rephrase this, maybe these are not terms I should provide in my article, but they could be articles on them, stand-alone articles. I could write about the 338 Win Mag. Obviously the Remington would be a great one to write about. That's just an example. Definitely use these tools.
The second most important thing to me, in my mind, in my opinion, than research, is how you interlink your websites. What I mean by that, here is a sample flowchart of a silo that I'm going to be explaining in a future video. You can see how my home page links to my tier-2 pages. My tier-2 pages link to my supporting tier-3 pages and vice versa. Don't freak out, I know this is a little overwhelming, but I'm going to explain this in a lot of detail in a future video. With that being said, this is Jason, helping Stephen Floyd out. Thank you so much for this opportunity. Let's get started right now with the second video.