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Hey everyone, it's Greg here and in this video I just want to discuss kind of the history of URL and anchor text kind of optimization because those are the two really main things that I focus on besides where I'm getting my links. We all know how to get PBN links from the training.

The two main things I focus on URL and anchor text have always been my go to to looking at my data to what's going on with URL and anchor text as far as optimization goes. Every update that comes along when I track URL in Anchor Text optimization that always seems to be where these uptakes land in the end whether it's [pinned 00:00:48] to Penguin, whatever it always seems to be coming with optimization. Me focusing on that has allowed me to rank for pretty much whatever I want for the most part, because I believe that that's 90% of SEO, whereas a lot of SEOs will focus on Panda 4.1 hit ads above the fold. I don't even pay attention to what each update hits and what they say it's about, because when I look at my data I just compare the URL and Anchor Text correlations and see what's going on with that.

I'm just telling you it's so important to understand URL and Anchor Text combinations and what's working right now with URL and Anchor Text that it's really important that you get a history of it to kind of show you the evolution that Google has come up with as far as the combination between the two, so it'll give you a better understanding of what's working now and why it's working and how we got there.

A few years ago you could basically get an EMD which is an exact match domain, which would be your key word as your domain name and then you could fire off links, spammy type links, have 90% of those links be your exact match key word and rank Number 1. That's how you ranked a few years ago. If we had something like and I owned this domain. This domain has 2 links to it, we're Number 1, and Number 2 and then our video Number 3. Again, just one or two links. I can show you the anchor text, probably in the next video though to use for that. I'll get plenty of real examples that I have used, and also hypothetical based off of real examples. Actually there won't even be hypothetical, I'll just have to change domain names so you don't know the actual sites. There's some sites I font 'want to reveal.

Let's go back here. If you had a few years ago and let's just say you did a whole bunch of spammy type links, whether you're using X rumor or GSA or SE Nuke, you know those types of tools and you just sent thousands of links and 90% of them equal DelawareSEO, then a few years ago this would get you ranking Number 1, because it was more about they were saying the more links you have that say this, then that must mean that that's what you're sites' about.

Well, as SEO got more popular they started seeing more and more people take advantage of this so they started changing it a little bit. Maybe for the next year or so this number dipped down to 60%. What worked as 90% a few years ago, a year later you would get hit with over optimization penalties and only 60% would work now. That was maybe 2-3 years ago, I don't know the exact time frame, this has kind of evolution-ed.

Then, the EMD update came and this number dropped again. This is for the most part it does depend how many searches the key word gets and how many links you have an how many credible links, but for the most part this rule would generally apply to most situations have. Unless you're a site like where you just have tons and tons of great authority links, then that number can go up. Also if you're a well-established brand that number can go up, but when you have a new sight like most of us are going to be doing these are the general rules that I'm talking about. Then the EMD update came and this number dropped down again. Probably somewhere around 30%, something like that. Of course it also depends how many links you have and how authoritative those links are, I'm just giving a general number to show you the evolution.

That was, I don't know [inaudible 00:04:25] was the EMD update a couple of years ago, something like that, a year and a half ago. Then we started seeing with, I believe it was with eh Penguin update, again I don't track the exact updates and what they're about. I'm more just when an update comes I'll look at my data and see what happened with my data, opposed to what they say the updates are about. After that we started getting inner URLs targeted, where you could have Before the EMD update it was like the update after the EMD update so a couple of years ago, you could still get away with a higher percent for this, now after this update they started targeting inner URLs, so not just the domain name, but also inner URLs, your key word as the page name. This is getting even more aggressive over the last year of so. They're getting more aggressive over this where if you have an inner URL as the key word it's like getting treated as an EMD was as couple of years ago. Does that make sense?

They know that SEOs are targeting this and they're just evolving their algorithm to go after this type of stuff. So you know we started to where you could hit, you have an EMD and hit it with tons of exact match anchor text, like 90% in rank. That moved down to 60%, then it moved down to 30% and then they started targeting inner URLs, so maybe you could get away with like 50% for inner URLs and then it went down to like 25%. Now it's down to like 10% range. So they keep going more and more after over optimization where they know what SEOs are doing and they're catching onto the latest tricks and they just evolve.

It's important that you understand that because, again, URL and anchor text combinations are 90% plus of [SEO 00:06:20] it's the main thing I track and I still rank for pretty much whatever I want.

Now that you have a history of kind of this optimization, in the next video what I want to start talking about is some different rules to consider when you're doing your anchor text and URLs and then I'll do a video after that where we'll go into real examples, and we'll start doing examples of real sites, real anchor text I use, with URL combinations and I'll also give examples based on real sites but I'm just going to change the URLs and give the same anchor text, just so I don't reveal the site, so you'll get plenty of real examples, even if it's not a real site. I will give you a couple of real site examples as well, but we've got plenty of stuff coming, again next video I'm just going to talk about a few things to consider like as far as a few rules that I've noticed and then we'll go into the real examples from there.

Hope you enjoyed this video, see you in the next.