All right, everyone. Greg here again. In this video, we are going to start going to real examples here. I'm going to give you a little bonus and show you how I set up my data to track URL and anchor texts, which you see in front of you now. I'll go into that in a minute. The first video, we went into the history. The second video, we started getting to a little bit of examples with some general rules that you should be aware of, help you get a better understanding of how URL and anchor text works.
In this video, we're going to put the icing on the cake, give you plain, real examples right here. I'm also going to let you know what I would do if this domain name was a little different, the different approaches I would take. Then I'll also give you an example based off a real site and how I would do it differently if it was an EMD, something like that. I think you all are going to really get a lot out of this video. By the end of this, you should have a great understanding of anchor text and URL combinations and how to know which anchor text you use compared to what your domain name is or what the URL is, and all of that.
When I set up my data, whenever I do my links for my PBN, I always record the data. I'll put down the target URL, the anchor text I used, the date I did the link, the PBN that I did the link from, the position of the keyword before the link so I can see what the movement was, the keyword I'm targeting, and then notes. The only thing that might not be clear is keyword. If the anchor text I use is different than the keyword I'm targeting, then I'll put the keyword I'm targeting here. For example, if I was trying to track what this did for "Nashville eyelash extensions," not "eyelash extensions in Nashville," then I would put "Nashville eyelash extensions" here. If I'm tracking the same keyword I'm using as anchor text, I'll just leave that blank. That's the one thing you may not understand.
Of course, I've left these blank on purpose, because I don't want people to see my PBNs. This wasn't really important, too important, these other things. The main data I want to show you is right here. I sent one, two, three, four, five links for the main keywords for the site. They ended up wanting another city, so I ended up sending this one. I'll cover that by itself in just a minute. Let's first cover these first five. I actually probably didn't need this last one. I just wanted to do it for the icing on the cake, to make sure we kept our number-one rankings for a while. I actually really only needed the four, but five did it.
By the way, this is a case where the woman who owns this site, she went from I believe being a babysitter to quitting that job and doing this full time. This was just a little side business. Now she gets so much business that she actually quit that and does this full time. She doesn't even have her own shop yet. I believe she's working on it. It's crazy that four links can totally change someone's life like that. Five. It was really five links. We'll say five links, six total, if you include this other city. It's crazy that six links can just totally change someone's life by increasing their business that much, six links.
The reason that six links was able to do this is because, one, we know how to find good links, because of the PBNs, and then two, we know how to use the correct anchor text depending on what the URL is, what the domain name is. That's what happened here. We gave Google what they wanted. We gave them quality links with the correct combination of URL and anchor text. That's why this is so important to understand as far as combining URL and anchor text to make the correct optimization choices.
The main keywords that we were going after for this site was "Nashville eyelash extensions," which we're number one for, "eyelash extensions Nashville," which we're number one for. Then of course, all of the different keywords, like "Nashville TN eyelash extensions," "Nashville lash extensions," "eyelash extensions in Nashville," "eyelash extensions in Nashville TN," all of those variations. Let's go back to this spreadsheet and take a look at my anchor text here. I did "eyelash extensions in Nashville," "Nashville eyelash extensions," "Nashville TN eyelash extensions," "lash extensions in Nashville," "extensions for eyelash extensions in Nashville," and then this last one's for a different keyword, "Franklin TN eyelash extensions."
Someone might look at this and say, "You used all keyword anchor text?" Yeah, because guess what? The keyword wasn't really in the domain name, so this is the type of stuff we can do when we have a domain name like this. When I saw this client's site, I particularly liked it, because they have "lash" in here but nothing else. "Lash" is something that helps identify this site about being about eyelashes, because it's known as a synonym for eyelashes, but at the same time, it's not really going to affect our ... Maybe a very little bit. If I kept this trend up for 20 links, it would probably affect us.
I knew that this wasn't going to take more than 10 links to rank, so I would be okay. I would be within that optimization bubble, where I'm fine to use all keyword-optimized anchor text. If I got to the 10-link mark and I still wasn't ranked where I want, I'd throw in some links that were URL, and then maybe some more generic anchor texts, to throw down the optimization, whereas then I could hit those keyword anchor texts again and level it out.
If we go and look at this, "eyelash extensions Nashville," notice how lash is bolded. Again, that's what I was talking about. Lash is known for a synonym for eyelashes. I really like when I saw this domain name, because it had a little identifier in the domain, which helps identify the site's about eyelash, but at the same time, it's not going to kill our over-optimization. If this site said NashvilleEyelashExtensions.com, I would not use the same anchor text. I would not have used all this. I would have had to be much more careful. I'll go into that in just a little bit.
Let's cover what I did here. I started with "eyelash extensions in Nashville." I could have started with any of these, because again, the keywords aren't really in the domain name. We just have a very little identifier in there, so I could have really done these in any order. What I did was I just did our main keyword with variations of it. Also what I did, a little trick, is I added in "TN," because we also wanted to rank for this version, of TN. Google combines all this. They say "eyelash extensions in Nashville" and "Nashville eyelash extensions." They see this TN and say, "We can also rank this for TN-related keywords, because they have that in the anchor text."
Really, I could have done "Tennessee," as well. I could have done "extensions for eyelash extensions in Nashville Tennessee." That would probably help me rank better for the Tennessee keywords, but we might already be ranking for that, because TN is a synonym of Tennessee. Let's see. Yes, we're still number on for that, because again, TN is a synonym for Tennessee. I didn't even need it. Let's see if we rank for "Nashville Tennessee eyelash extensions." We're also number one for that, as well. I actually didn't need to do that. If we were behind on the keywords with Tennessee in it, what I would do is I would probably would just would have done one of these links, or I would just do another link, with Tennessee in there, something like "Nashville Tennessee eyelash extensions."
This is pretty basic of how I do my anchor text when we don't have to worry about optimization too much because of the domain name, or the inner URL. If this was SouthernLashLounge.com/NashvilleEyelashExtensions as the inner URL and we were targeting that page, again, I wouldn't have been able to do this, because that identifier on the inner URL, that combination would have been too much between the URL and anchor text. Again, since the keywords aren't really in the domain, we just have a general identifier, we could get away with this.
If this site was ... Let's go to an example here. If it was NashvilleEyelashExtensions.com, again, I would not have been able to use that same anchor text. I would have probably done something like this. If this was the client's domain name, I would have done the anchor text much differently. I probably would have started off with something like a URL link, just to put that safety layer in place, let Google know or give them a better idea that we're not trying to game you, we're not trying to do keyword-optimized anchor text and game the algorithm.
In a case like this, it's three words, and these three words don't get searched a ton of times. Starting off right away with something like "Nashville eyelash extensions" would be a little dangerous. You could probably get away with it, but I want to put that safety layer in here, just do a URL type link, or I could have done a longer anchor text link with the keywords mixed in to start. A URL link with an EMD this long is a good place to start. Then next, I probably would have went with a longer anchor text with some of the keywords in it, so maybe something like "find eyelash extension services near Nashville," something like that, where we have our keywords in here, but it's a longer anchor text, and there's other keywords involved. I also don't have "Nashville eyelash extensions" all in a row. It's more the opposite, like "eyelash extensions Nashville."
After that, I would probably see where the site moved, and I would move a little closer towards our keyword and maybe do something like maybe, let's say ... I don't know this niche too well. Let's say "shops for eyelash extensions in Nashville." I'm moving a little closer where the anchor text isn't as long. There's only three words in addition to our ... You could say two, because "eyelash extensions in Nashville" is one of our keywords. You could actually say two keywords instead of two additional keywords with our targeted keyword. This one had one, two, three. We're moving more towards our keyword, but we're also staying away from over-optimization.
Again, I would see where it moved, and then from there, I would probably move a little closer, maybe do something like ... You could probably do something like "Nashville TN lash extensions." You could do that, because remember, we saw that lash is actually a synonym for eyelash. Here what we're doing is we're moving closer towards the keyword, and we only have one additional word in there, TN, which we also want to rank for TN, so that's going to help us a lot. Then we have a synonym for eyelash instead of actually using eyelash. As you see, we're moving a little closer and a little closer and a little closer towards our money keywords. What this is doing is it's going to still help us rank for these types of keywords, "Nashville eyelash extensions," "eyelash extensions in Nashville," but we're staying away from over-optimization, because we're not using those exact keywords as the anchor text.
Then I would probably see where it moved. Depending on the movement, I might put in something more general again. Maybe I'll do "this Nashville website." It depends on how the site's moving. I might throw something like that if I feel like the site didn't move up enough, because from here, it should be on the first couple pages. If it's still back on five, six, I'm going to think, "Are they thinking I'm over ... " If enough time has gone by, because remember, there's a ranking delay in effect now. If it's been a coupe months and I'm still back on page five, six, or beyond, I might throw in something like this, just to make sure I'm not over-optimized. Then from there, I'll start going to more of my optimized keywords. Maybe I'll do "eyelash extensions in Nashville." Again, that's our main keyword, like our domain name, but the keyword's reversed, "eyelash extensions in Nashville." It's not our main keyword yet. I can actually tell you that if we use this anchor text for this domain name, we would likely be ranked very well after a couple months, probably even on the first page. Then by this time, we have one, two, three, four, five, six anchor texts that aren't our main keyword yet. At this time, we'd be safe to use our main keyword, "Nashville eyelash extensions." Our main keyword is only one out of seven. Our EMD keyword, I should say, is only one out of seven links, so we wouldn't get hit with over-optimization. Right now, this anchor text [getup 00:14:03] for this EMD would work very well. You'd probably be ranked top of the first page after all these links kick in.
As you can see, the anchor text I used for this site is very much different than the anchor text I used for this site, because this site doesn't have the keywords in the domain name, so we can treat it much differently. Remember, optimization is a combination of mostly your URL plus your anchor text. Since we don't have the keyword in the domain name here, in our URL, we can get away with a lot more of it in our anchor text. Whereas in this example, we have our keywords in our domain name, so we can get away with a lot less in our anchor text. We got to be safe at first and work our way towards it.
It's very important to understand that, because it works very well when you do this. Either of these examples work. It's hard to say which one would outrank which, this one verse this one over here, which one would outrank the other. It's hard to say, because EMDs can be very powerful when you do the correct anchor text and you stay away from over-optimization. At the same time, anchor text is so powerful when you have so much keyword-optimized anchor text mixed with a domain name like this, which has a little identifier in it. That's also powerful. These two sites would be very close in rankings. That's how I set up my sites. It depends on what keywords are in the domain name [or 00:15:30] in the URL. The more keyword optimized the URL is, the less you can do with your anchor text, and vice versa.
This is a real-life example mixed with a hypothetical example to help you understand what I do with my anchor text when keywords are in the domain, or not in the domain, or a little bit in the domain, or whatever the case. You're going to use totally different anchor texts with an EMD compared to a site like Southern Lash Lounge, which you barely have a keyword in there. You have lash in there, which again is just a little identifier. That's not going to push you towards over-optimization very much at all. It just helps identify the site, whereas this, you have to be very careful. It's three words, which is that borderline mark of where you have to be very careful.
If it was four words, I would have to be even more careful. If I was going after "Nashville Tennessee eyelash extensions," and this was my main keyword I wanted, I'd have to be very, very careful here. It would take even more of stuff like this and branded anchor text to make sure I stay below that optimization fold. As we talked about in the last video, the longer your domain name is or the longer the keyword is as far an EMD goes, the more careful you have to be.
Same thing with an inner URL. If it's an exact match keyword for your inner URL, if it was LashSite.com/NashvilleTennesseeEyelashExtensions, you would still have to be very careful if you were targeting this location for this keyword, because inner URLs, remember, we talked about the evolution of anchor text and URL combinations and over-optimization. Inner URLs are getting hit with over-optimization now, whereas before, they weren't really. It's not as likely to get hit as this being the EMD. Again, we talked about this in the last video. This isn't as likely to get hit as this one for over-optimization. You'll have a little more wiggle room here. The point is that inner URLs can now still get hit, if it's an exact match keyword. You still have to be careful here, just not as careful you do if it's an EMD.
Hopefully you all enjoyed this lesson. The anchor text and URL combinations, when you get them right, is so powerful. You just have to think about what's in your domain name, what's in your URL, compared to what anchor text you can use. Just use these examples to go off. Of course, consider what I talked about in the first couple videos, especially how long the keyword is. You can get away with a little more with the shorter keywords that get a ton of searches. Just all those things combine to your overall optimization.
Again, hopefully you enjoyed this video, and I will see you all soon. Of course, in our coaching, in the OMG Machines coaching, I track all these changes. I always update, when there's little changes that go on with Google, I always update our community as to this is now what's going on. For example, in the last video, I talked about, we had a site that was HoustonSEO.org/houston-web-design. I saw through my data that they got more strict on over-optimization. When I 301'd this over from this to this, our rankings came back up. That's when I knew, "Okay, you got to be more careful about repeating keywords in your domain in your inner URL."
That's the type of information that I release to our community, when these little optimization changes come as to what you need to be more careful about. Again, I cover all those updates for OMG Machines coaching members. If you want to stay on top of them, you can check us out. Again, hopefully you enjoyed all this and you really learned a lot from these videos, because again, anchor text and URL combinations are just huge to ranking. It's the main thing I focus on, the main thing I track. Again, I pretty much rank for what I [want to 00:19:41]. Again, hope you enjoyed. See you all soon.