Hey guys. This is SEO Floyd and welcome to section two of the PBN Safe Setup.
Part one we went through getting a domain and getting some hosting, so at the very end of part one you should have gone into your domain account and set up the name servers to point to your hosting account. Now the next step is going to be to install your website and begin configuration.
I am logged into C panel which is going to be on your hosting account. You're going to log into the back and you're typically going to click on your domain, the name of your domain or on C panel or control panel. It's going to look like different things in different places. Either way, you're going to be able to get to C panel. There are several different versions of C panel but yours should look somewhat similar to this.
What we're going to do, there are several choices that you can make as to what kind of website you'd like to have. The most common one that we use today for SEO purposes is Word Press and that's the one that I'm actually going to teach in this section of the course but I want you to be aware that there are other content management systems that you can use also. They work very similar to Word Press and it's actually a very good idea to not put all your eggs in one basket. So I highly suggest that while having Word Press sites is great and that even the majority of your network probably will be on Word Press, that you should definitely have some sites using some other content management systems.
In C panel, you have a wide variety of choices. For instance, jumula is one choice that you can make. Jumula works very similar to Word Press. You'll click on this, go through the installer, it will set up a website for you that you will then configure with content. Another choice is Drew Paul. Drew Paul is also another content management system. As you go through the C panel, you're going to find out that there are a ton of different choices that you can make. I actually like to use Moodle, which is meant to teach courses, like if you are a school or a college professor but it's actually very simple to set up a website using Moodle. If the theme of your site is education or academics, then this makes a great choice because that's what a lot of people that have education websites use.
Another thing that you can set up is also Wikis. Wikis are great. Probably most of you guys are familiar with Wikis so you probably already know what those are. The point of all this is to tell you that as you go through, the C panel alone is going to have a bunch of different choices for you. Don't think that your only choice is Word Press. Again, I highly suggest that you mix it up a little bit.
As I stated earlier, for the purposes of this demonstration, I'm going to go ahead and do Word Press. I'm in the C panel and you will probably have something that looks very similar to this. Softaculous is, or fantastico is typically what it's going to say in here. So what you're looking for in here is either softaculous or fantastico, may have both. So I'm going to go here and I'm going to choose Word Press and I'm going to then choose install. After you choose install, you're going to be taken to the back end setup. All of the options in here should be fairly straightforward for you to go through. You're going to, in here where it says site name, you're going to give it a nice site name that's appropriate for the site. Site description the same way. Admin user name, if you notice, I'm using my persona here. Password, again, I'm just going to make that consistent.
I'm going to go through here. At this point I can select a theme or I can hit install and I am going to do that in the next step. I'm just going to go ahead and hit install. Once I do that, it is going to go ahead and seet up Word Press for me with the default 2014 Word Press theme installed. Once I hit that, I'm going to give it a couple of minutes and then typically the site is going to be live. After a few minutes you should be able to go to your site. It's not going to look like this, it's going to have the default 2014 Word Press theme but then we are going to start customizing.
Once we go back to our site, there's a few things that we're going to do. The next thing we're going to do is we are going to choose a theme for our site. In appearance we're going to go to themes and then we're going to choose add new, then we're going to go here to feature filter.
All of your sites do not need to be laid out the exact same way. So make sure that you vary this a little bit but one of the things that ... A couple of things that we do, want to look for, I do like sticky posts because that means that I can make one post and it can stay on the home page. I do like front page posting. There's a couple of different things you could choose in here. Also the columns, typically the more simple the better. So for this one I'm just going to choose a one column theme and I'm going to choose sticky post. I'm going to apply these filters and Word Press is going to go out and look for some themes for me.
What I'm looking for, the most important thing is I need to make sure that my theme is going to allow me to have links on the home page. So as you look through the screen here, you can see some links live in some of these. This one for instance, if you look here, you see it allows links on the front page. So this one would be a good choice for us to use. A good basic one. So if I chose this one, I would click install and then that would put it on there for me. This theme is already installed here so I'm not going to do that but just make sure that you get a nice, simple, clean theme that allows you to post links on the home page.
Another option that you can choose, that I highly suggest, is while using free themes is a really good part of your strategy, you probably will want to purchase some premium themes also so you can make some sites that have some more features and look a little bit better. There's a couple of ways you can go for that. There's Ink Themes, there's Elegant Themes, those are two different companies. Those are both companies that allow you to pay a one time fee or an annual fee and then you're going to have access to dozens or more different premium themes. The good thing about that is, one thing about Word Press is each theme kind of works a little bit differently. If you make a subscription to something like Ink Themes or Elegant Themes, then you can learn how their themes work. Again, don't make your entire blog network full of just Elegant Themes or just Ink Themes but having them as part of your strategy is good.
Again, to kind of reiterate at this point, if we've got 20 sites in our network, it's a good idea that we have one or more maybe Jumula sites, one or more Drew Paul sites, maybe a Wiki site, some other CMS besides Word Press. Three, four, five out of the twenty, at least, should be not Word Press. Then the remaining that are Word Press, make four, five, six, seven, eight of them free themes and that's fine. There's nothing wrong with that. Then you can fill the rest with Ink Themes or Elegant Themes or things like that. The key here, as far as not getting caught by Google, is to mix things up. You don't want to leave what we call a footprint, meaning that there's an easy pattern for Google to find. Using the same theme every time is a pattern for Google to find. That's what we're trying to avoid.
Once we have a nice theme picked out, then we are going to go through and we are going to adjust some settings.