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STRATEGY PBNs

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After you choose install, you're going to be taken to the back end set up. All the options in there should be fairly straight forward for you to go through. In here where it says site name, you're going to give it a nice site name that's appropriate for the site. SI description the same way. Admin user name, if you notice, I'm using my persona here. Password, again, I'm just going to make that consistent.

I'm going to go through here. At this point I can select a theme, or I can hit install and I'm going to do that n the next step. I'm just going to go ahead and hit install. Once I do that, it is going to go ahead and set up for me with the default 2014 theme installed. Once I hit that, I'm going to give it a couple of minutes. Typically, this site is going to be live. After a few minutes, you should be able to go to your site. It's not going to look like this. It's going to have the default 2014 theme. We are going to start customizing.

Once we go back to our site, there's a few things that we're going to do. The next thing that we are going to do is, we are going to choose a theme for our site. In appearance, we're going to go to themes and then we are going to choose add new. Then we're going to go here to feature filter. All of your sites do not need to be laid out the exact same way. Make sure that you vary this a little bit. A couple of things that we do want to look for, I do like sticky posts because that means that I can make one post and it can stay on the home page. I do like front page posting. There's a couple of different things you can choose in here.

Also the columns, typically the more simple the better. For this one, I'm just going to choose a one column theme and I'm going to do one. I'm going to choose sticky posts. I'm going to apply these filters and WordPress is going to go out and look for some themes for me. What I'm looking for, the most important thing is I need to make sure that my theme is going to allow me to have links on the home page. As you look through the screen here, you can see some links live in some of these. Like this one for instance. If you look here, it's going to allow, you see it allows links on the front page. This one would be a good choice for us to use. A good basic one.

If I chose this one, I would click install. That would put it on there for me. This theme is already installed here, so I'm not going to do that. Just make sure you get a nice, simple, clean theme that allows you to have post links on the home page. Another option that you can choose that I highly suggest is while using free themes as a really good part of your strategy, you probably will want to purchase some premium themes also, so you can make some sites that have some more features and look a little bit better. There's a couple of ways you can go for that.

There's ink themes. There's elegant themes. Those are two different companies. Those are both companies that allow you to pay a one time fee, or an annual fee and then you're going to have access to dozens or more different premium themes. The good thing about that is, one thing about WordPress is each theme works a little bit differently. If you make a subscription to something like ink themes, or elegant themes, then you can learn how their themes work. Again, don't make your entire blog network full of just elegant themes, or just ink themes. Having them as part of your strategy is good.

Again, to kind of reiterate at this point, if we've got 20 sites in our network, it's a good idea that we have one or more maybe Joomla sites. One or more [inaudible 00:04:17] sites. Maybe a Wiki site. Some other CMS besides WordPress. Three, four, five out of the 20 at least should be not WordPress. Out of the remaining that are WordPress, make four, five, six, seven, eight of them, free themes and that's fine. There's nothing wrong with that, and then you can fill the rest with ink themes, or elegant themes, or things like that.

The key here, as far as not getting caught by Google, is to mix things up. You don't want to leave what we call a footprint, meaning that there is an easy pattern for Google to find. Like using the same theme every time is a pattern for Google to find. That's what we're trying to avoid. Once we have a nice theme picked out, then we are going to go through and we are going to adjust some settings.