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Hey guys. We have set up the back end, and now I want to show you some things on the front end. One of the keys to keeping your PB Insights safe is to mimic what real sites do, or mimic what natural sites do. Some of the things I'm going to suggest to you are some customization options that you can have done fairly cheaply online, on places like Fiverr, okay?

Let me go over a couple of these things. My comp side, again, LindemannRC.com, you see a nice custom header here. This is a nice custom wordpress header. You can get this on Fiverr for five bucks. If you have any skills at all with Photoshop, you can also make one of these fairly quickly. This is something that's real nice, and this is something that real sites do. Don't make some ugly blog looking thing and expect it to do well. This is a thing.

As we scroll down here, we're going to see that we've got our nice category pages here. Got a nice looking little menu here. Got our posts on the front page. As you look down here, we've also got our legal pages. This is something you want to make sure that you have. You need to have "about us," you need to have "contact us," you need to have these terms and conditions, privacy policy, all right? You need to have these. You can either go online and Google privacy policy, terms and conditions, disclaimer, and just use what they're using, just do a find and replace in Word and put the name of your business in. There's also some plug-ins that you can use to generate these pages. It doesn't really matter if there's duplicate content on those pages, because Google's already said that they're not looking for that on pages like terms and conditions and privacy policy. That's just something kind of standard that we all use. Those pages are not going to be looked at for now.

Again, not saying that this site is not going to win any awards for design. That's not what we're shooting for. What we're shooting for is real. If you were going to come across this site, you would probably think that this is a real site run by a real person. That's what we're going for. I've got some widgets on here. Widgets are things that you can set up in WordPress. There is a calendar widget, and it's very easy to set that up. That's beyond the scope of this training, but you can find that in 10 seconds with a quick search on Google, widget setup. Also, here's a map widget. Another thing I like to do on my sites is to have an RSS feed. Again, this is just a widget. It's super, super simple to set these things up. What they're going to do is they're just going to add a lot of authenticity to this site.

As you go to each page, let's go to the first page here, this is the first article. What I want you to notice here, you see here it says "advertising agencies," do you see how that's linked in? It's linked back to another page on the site. This is that plugin, that SEO-related post plugin. What this does is it's very natural for inner pages in the site to go back to home page of the site. That is a trust factor and a ranking factor. It actually will help the link juice flow through your site. That's what that plugin does; it puts these links through here.

Let me go back to the home page. What I have done also, as you look across some images, if you highlight across this image, you'll see that I've linked out to a site called [PressTalent.com 03:49]. That's just because it's a site that's related to this niche. The way that I've done that is by simply alt tagging this image. When you're in WordPress and you pull open this image, there's going to be a little control panel that opens up and the details, and it's going to allow you to put what you would like for this to be called. I leave it blank, but this is a link, all right? You can use this for one of two things. These image links can be links to your site, your money site, the ones we're trying to rank for, and they work great. They also can be part of your outbound authority links. Part of what we're going to do on our pages is we want Google to think that we're related to other blogs, other websites, that are in the same niche that we are. This is a website about marketing, and so we're going to link out to authority sites in here that have to do with marketing.

More or less as a joke here, on the home page, let me go back to the home page real quick. More or less as a joke, I linked out to Google AdWords here. Don't link out to Google AdWords. This page is no indexed, no one's ever going to see this except you guys. What you're going to want to do is you're going to want to find other high authority sites in the niche and link out to them logically. You can simply go to Google and you can type in your niche and see who's on the front page. You can link out to Wikipedia, which is what a lot of people like to do, you can link out to news sites. Just look and see who's on the front page. For this, this is a marketing site. I'm going to type in marketing. Let's see what we find. Shocker, a Wikipedia article. There's Entrepreneur.com, Forbes, AMA. We see all these, Entrepreneur again, New York Times, Marketing Profs, Marketing.org. These are all great places to outbound link to. You know that Google loves them as relevant for this keyword because they're on page one. That's how you're going to find your outbound authority links.

Again, your links can be actual links, contextual links here, or they can be image links like the one here. As far as linking out, there's different strategies that you can employ. Typically, you're going to want to have normally no more than about 3, from one site going back to your money site. A good strategy to use would be to have one link going from this page to the home page of the money site that you're trying to rank, and then maybe an image link and then maybe another link going to an inner page on this site that you're trying to rank. Again, there's lots of strategies for that. Feel free to ask in the Facebook group about the various things about this. Again, just remember, we're trying to keep it real. We're trying to keep it real.

One last thing: when I go in here, I'm going to go to this post, you'll see these social sharing things here. Again, this is a trust factor. This is really good. This is kind of something that Google wants to see. When you go over here to basically the contact us page, I have an actual contact form. Remember, when we set up this persona, we wanted to be consistent across all that we do. Remember this persona we have is associated with this domain. Let's go ahead on the about us page, or the contact us page, whichever one, let's go ahead and make sure that it's there. Google, if it goes and it looks up the who is information for the website who registered it, they're going to see Robert Bonner. If they figure out who is hosting it, it's Robert Bonner. The WordPress author account, guess what again? It's Robert Bonner. If we go to the contact forms, once again, Robert Bonner. These things are all consistent. This is a huge trust factor, and this is going to help keep this site safe. That's it guys for this part. Just remember, try to do what real sites do. Try to look good, spend a little bit of money. This header here you can have done for five bucks on Fiverr. It's not a lot of cost to have some extra stuff done. That's it for this section. Thank you for your time.

All right guys, in the last section I talked about some things. I talked about alt tagging some images and I talked about some widgets. I thought about it again and I thought, you know what? Some of you are probably not going to know how to do that. Instead of making you run out to Google and search, I'm just going to go ahead and show you real quick. The first one I'm going to do for widgets, I'm going to go across to appearance and then I'm going to go to widgets. The widgets are going to be all over here, and there's all different ones you can choose from. They're based on the theme. What you're going to do is basically the ones that you want to use you're going to drag over here. You have the primary and the footer. Different themes are going to have different ones.

For example, when you look at this theme, if you look over here at the primary widget, I'm sorry, the sidebar login, here's the sharing one. You literally just put the content in here and click save. That's pretty easy. On this site, mostly what I was talking about was the secondary widget area. You see I have a calendar, I have a Google maps, and I have an RSS. This calendar here, and I have to give it a name and hit save, but when I drag the Google calendar widget over here onto this, all I have to do is put in the name and hit save, and then I'm going to have that nice calendar like I showed you on the home page. Same thing with the Google Maps widget. All I had to do was find it over here, drag it over here and drop it. When I do, it's going to ask for an address. Of course, this address is where my persona's at, this is the actual place. Again, all you're going to do is hit save.

Last one in RSS, in case you're not familiar with what an RSS is, an RSS is basically like a feed of posts from another site. What you're going to want to do is you're going to want to go find a very large site that's relevant. You can use one of the sites that you linked out to in the authority linking. Then you're going to subscribe to their RSS feed. At the very top of the page, typically they're going to have something and it's going to give you the feed. Let me just go ahead and do that really quick so you can see that. That is going to be... Let's go to here and let's go to marketing. All right. Let's see. Let's do entrepreneur. When I go to entrepreneur, all right, you see they've got lots of cool stuff in here. A lot of this is related to marketing. All we need to do here is go through and find the feed. When we look down here, you'll see how it says RSS. All you need to do, click on the RSS, and then you will just copy this. You'll copy this and then when we go back to our site, you're going to paste it right in here. Then you're going to hit save. What that's going to do, like we talked about, it's going to have that nice feed of relative content going to your site.

That is how you add a widget and an RSS feed. Okay guys, we covered widgets and the other thing I mentioned was alt text images. Again, you can use images for links. I'm going to go over here to post, all posts, I'm going to choose this post here, which is the sticky. Now you see this image here. When I click on it once, I'm going to get the little edit icon here. I'm going to click on that. Now this is going to allow me to edit this image. Here when it says "alternative text," this is what the image is going to say. This would be your anchor text link. You could make it say your money keywords, you could make it say a related keyword term, or you could just leave it blank. Depends on how you're using this particular link.

You're going to fill out what you would like in here, then you're going to go where it says "link to," and then when you choose custom URL, you're going to put wherever you want it to link to. This will be to your money site. Once you do that and you hit update, then you will have another link going to your money site. That was pretty quick and I just wanted to go ahead and do that for you guys, because I know that we have some beginners probably in here, so I didn't want you to have to go outside and look for this information. Thank you again. The next portion that we move onto is going to be stuff after our site is live. We'll see you in the next video.