All right, everyone. I would like to welcome you to our webinar today for our monthly/advanced members. I appreciate everyone showing up. I know that for some of you guys, especially not in the U.S., this time is not awesome for you, so I really, really appreciate y'all being here anyways. I will definitely try to throw in some webinars that are at some different times so some of you guys are not in the U.S. can be here as well. Surprises me a little bit to be honest with you. I think I have about 157 monthly members at last count, and only 80 something signed up, I don't know if it's the timing or what, but if I were paying for the monthly I would definitely not miss the webinars because this is the best opportunity to get all of your questions answered and things like that.
Anyway, thank you everyone, good to see everybody. Hey, Carol, hey Charles. Hey Chris. Dennis. Detrick. Josh. Everybody, hey guys, appreciate it. Appreciate y'all being here. What I'd like to talk about today really quickly, this is just going to be a standard one-hour Q and A webinar. I do have a cool little software being developed, and it's actually ready today but it's not ready to share with you yet, so as soon as it is I'll probably just do a short video showing you guys what it does. It's not going to change the world or anything. It's not awesome like I could charge for it or anything, but I think you'll really like it. It does something that you need to have done that you're probably paying for now and you won't need to pay for it after I release this to you guys, and there's no additional fees or anything for it. I've got several things like that coming, a couple little things in the works.
The first thing I wanted to talk about really fast. Guys, give me 1 if you are not aware of what is going on with ICANN privacy right now. Give me 1 if you're not aware of what's going on with ICANN privacy right now. Give me a 2 if you are aware of what's going on with ICANN privacy. Okay. Let me explain this really quickly. Let me just explain it to you, and then maybe we'll go to the website. Right now, and I'm going to be concise with this, guys. I value your time, so I'm not going to spend a whole bunch of time trying to overexplain or hype this up. Here's in a nutshell what's going on. Whenever you register a domain, you have basically two choices as far as privacy goes. You can either leave it public, meaning that the information about who owns the domain, who's the technical contact, administrative contact, billing contact, etc. is going to be public. So anyone who accesses the WhoIs database would be able to see who owns that site. That's going to be a lot of people do that. They don't mind if people have their contact information and that's option number 1.
Option number 2 would be domain privacy, or private registration. This actually started really because people were tired of getting spammed to death with people who were doing web scraping. Scraping means using a piece of software together in bulk. Let's say that they were looking for, they want to sell something to people who are in furry kitten mittens. I'll use my buddy Alex as an example. They would scrape, they'd find websites that sold kitten mittens and then they'd go scrape the WhoIs database and now they have a targeted list of people to sell those products to. But 99.9% of it was complete spam. In reaction to this, they launched domain privacy, and that enabled people to either for free or for a fee, be able to have their contact information still available to ICANN for legal reasons, but not available to the general public. That is what we're talking about today because depending on where you have gotten your information about setting up your private blog network sites, you may or may not be using this.
For legitimate sites, it's a privacy issue. For your private blog network sites, it's a security issue. Those of you who are using WHoIs Guard or Privacy on your domains, so that Google specifically, mainly, can't see that you own all these websites, there is a movement right now by some very large, very powerful organizations, to remove that feature. Right now there is basically a movement, and it's an anti-piracy movement, is what it is. You have all these sites like the Pirate Bay and all these torrent sites basically that the primary thing that they do is provide access to illegal content, or illegally downloadable content, like movies and music and software and things like that. What these people want is they want to be able to have the private information of these website owners so they can go after them legally. That's where the push is coming from.
How does this affect us and why am I talking about it? Again, if you have set up your private blog network, and I'm assuming that most of you or a good percentage of you are using that tactic, not all of you, probably. But those of you who are, the easiest way to make sure that Google doesn't know who is in charge of all those sites is to use domain privacy, and if this goes through, the vote, I believe, is on July 7th, is when it's going to go through. And if it does, then that means that your contact information will no longer be private, meaning that Google and your competitors and everyone will be able to see all the sites that you own.
This is something that you guys need to be aware of if you're doing this stuff. If you're using this, then theoretically your entire network could be open in just about a week. All right. Guys, give me a 2 if you understand the situation. Give me a 3 if you don't. Give me a 2 if you understand, please, and give me a 3 if you don't. All right. I think everybody pretty much gets the situation. Good. Give me a 4 if you have any sites that you're using as private blog network sites. Give me a 4 if you're using any sites. All right. Give me a 3 if you're not. Give me a 3 if you don't have any sites you're using for network sites. I just want to look at the content, see how many people are doing what.
Looks like most of you. Pretty much all of you have at least- The next one, and I promise I'm not going to kill you with giving me 5's and 6's and 8's and all that, but give me a 6, change tracks here. Give me a 6 if you have gone through my PBN training that's included in the course. Give me a 6 if you've gone through that. Okay. GoToWebinar's freaking out right now. I'm getting weird results. Give me a 5 if you have not. Give me a 5 if you have not gone through my training. All right. I don't know what's going on. GoToWebinar is giving me weird random numbers in the question box. Not sure what's going on with that.
Again, as I mentioned, there are basically two techniques that people use on their private blog networks. One technique is to use domain privacy. The other one is to use fake information. The fake information is what I teach. Not saying that you can't use domain privacy at all, ever. I believe that you absolutely can and that depending on a lot of other variables, it can be as safe or as good as using fake information as long as it remains private. I want you to really listen up. This is the one takeaway I want to make sure all of you get. Since I can't see responses, just everybody that's on here live or once you listen to this, if you're hearing it recorded, you need to ask yourself one question. If I have a blog network right now, am I using domain privacy to protect my anonymity and to protect me from Google? If the answer is yes, then you need to go through my training in the advanced monthly section under PBNs, and you need to go ahead and change over to the fake information.
That's my advice to you. I'm not telling you what to do, obviously, I'm just giving you advice. I would highly suggest that you go ahead and do that because no one knows what's going to happen, but if it's a possibility that it could happen now, that means it's a possibility it could happen later. If you go ahead and do the methods that I teach, there's virtually no chance of that backfiring on you as long as you do it properly.
Again, I hope everyone got that. If you're still confused at this point, what I'm talking about or why I'm talking about it, please feel free to drop a message in the advanced group and from now on, please, as a matter of fact, if it has anything to do with what we talk about in the advanced or monthly section, please keep it in that section. If it's something from the basic course, I don't mind if you ask in the main group. That's fine. If it's anything that has to do with the advanced or monthly, please keep it in that particular group.
All right. I'm going to go ahead then and move on. Again, if you have not looked at that section yet, it's in the monthly/advanced under the PBNs and I go through exactly how to set these up from start to scratch. There's a section that says already existing sites, and I believe that's going to cover what you need just for this fix. Again, not to be Chicken Little here because we don't know, and to be honest with you guys, if I had to guess, I would say it's not going to pass. If I had to put my money on whether or not this is going to pass, I would put my money that it's not going to pass. If you're like me and you're pretty anal about your sites and security, then I would suggest that if you haven't already done so, go ahead and do so. It doesn't take a ton of time. You can do it, probably takes about three or four minutes per site. Not that much time energy. Definitely something maybe you might want to look at paying an outsourcer to do.
We're 15 minutes in to the hour here. Let's go ahead. I'm going to go ahead and jump into questions and guys, go ahead and give me a 1 again if you can hear me fine. Go ahead and give me 1 if you can hear me fine. All right. I'm going to say those are ones. This is crazy. GoToWebinar's completely screwing up right now. I apologize. Hopefully I can read your questions at least. All right. Let me go back up and let me look. All right. I was talking and I can't talk and think at the same time so give me just a second. Let me look and see if I can find a question that I can answer for everybody and then we'll go forward. All right. Chris, your question from right when we started. I hope at least most of it's answered now. Let's see, as I'm reading it, you talked about using WhoIs guard and the fake personas. That was the first part. Chris, let me go ahead and finish the second one. Chris's question is, "Say my domain is about Labradors and I need the PBN to be used to [inaudible 00:13:37] plumbing or construction site. It doesn't make sense to me that the site can be re-themed to plumbing due to the domain being about Labradors. I hope this makes sense."
Yeah, Chris, it absolutely makes sense. Let me go ahead and preface this by saying that there are different people who will give you different information than what I'm about to say, and I don't want anyone here to think that if I say something different than someone else that I'm saying that they're wrong and I'm right or I'm smarter or whatever. I'm just going to give you my best information based on my personal testing and my personal experience. If you find other trainings somewhere that says something else, then my suggestion would be to test it. That's what I would do.
My answer is this. One of, if not the most, important things today about a PBN is the relevance of the backlinks pointing to it, as far as being relative to the site that you want to rank. Again, you're going to hear different information in different groups, and if you'd asked me this question two years ago, I would have given you a different answer, because it's changed since then. Two years ago you could get away with more generic sites and you could rack the content of the page with the link on it to make it relevant and it worked great. In today's standards, I'm telling you, let me be clear with this. If you have a PBN that used to be about Labradors and you turn it into a plumbing site, am I saying that it's not going to have any juice? No. I'm absolutely not saying that it's not going to have juice. Let me make this clear. It's also not going to have anywhere near the power as it would if it had backlinks going to it that were relative to plumbing. To answer your question, I always try to put things in good, better, best. Good, better, best. A lot of that has to do with resources and funds and things like that.
Best in this case would be if you are trying to build a PBN for plumbers to try to find sites that used to be plumbing sites or plumbing related sites with backlinks going to it that are plumbing or plumbing related. That's best. Better would be something that has backlinks that are in the same niche or are in generic niche that wouldn't make it relevant but are still powerful for example, if you have sites that have powerful links from news sites, as one example. If you find a website, if you find a domain and it has lots of powerful links from, let's say, lots of news sites like Huffington Post and CNN and things like that, then that's going to carry a lot of power.
Let me say it this way. If you have a site about plumbing and it's got plumbing backlinks, then the relevancy obviously is going to be fairly narrow in scope. It's going to be plumbing related. But if you have backlinks, or if you have a site and it has lots of links coming from more generic sites like news sites- If I asked you what is the theme of Huffington Post. Let's just do this. Let me see if I can get any answers. Guys, do me a favor. In the chat box there, put what you would call the theme of Huffington Post. Tell me what you would think. Let's say the NRA.com, NationalRifleAssociaton.com is about guns, what is the Huffington Post about? Tell me what you think the Huffington Post is about.
All right. Yeah. I'm getting different answers. News, general news, that kind of stuff. Right. I agree. The niche is not really new. If I need plumbing links to rank a plumbing site, it's not the same as saying links like a site from Huffington Post are news related so I would use them to rank a news site, because a news site by its very definition is generic in general. Does that make sense? Give me a 1 if that makes sense. And give me a 3 if it doesn't make sense. I understand. If you don't get it, give me a 3, and I'm okay with that. I'll go more into detail. There's a very big difference between a general theme and a specific theme. What I want you to think about is, think about if you were doing related keywords or longtails or LSI, latent semantic indexing. The relative keywords for a site like Huffington Post would not necessarily be news related. They could be all kinds of stuff. For plumbing, it would be. Looks like most people have got that. Again, let me reiterate.
For me, when I'm looking for domains to use as a PBN, the most important thing that I'm looking for is the power of the backlinks and the age of the backlinks. That's number one above everything else. That's the most important thing. If I have a site that has some really decent aged, really decent power backlinks, then that's a great start. If those links are also relative, then I've got a really, really good site. That's why things like scrapers and things like that that a lot of people have come out with in the last year, mainly, have become so important for people because they understand that they can scrape specific websites so they can get niche related PBNs or they can just scrape powerful sites in general so they can maybe register sites that have powerful links coming to them in general. For instance, people will want to scrape for Wikipedia links. It's just one example, probably the most common. Wikipedia is probably the most common scraped website on the planet as far as people trying to find domains because everyone wants a site that has a link from Wikipedia on it.
Chris, did that answer your question? Just let me know real quick. I think I hit that pretty good. Okay. Several people are asking about the timing for this. As far as what I've talked about in the first place, I believe that the vote is on the 7th. However, even if it goes through on the 7th, that doesn't mean it's going to take effect immediately, I don't think. Here's the thing. What's today? Today is the 29th, so it's a week basically from tomorrow. I don't think there's many people in here that have a million sites, so I think most people in here probably have less than 100 or maybe a couple hundred. If that's it, I would say, again, my best advice is do it anyway. Just go ahead and get it out of the way. That way you can just have one less thing to worry about.
All right. Let me go t the next one. All right, Detrick. "Do you have any experience with Jerry West link privacy? I was wondering as a comparison to Spider Spanker." I don't, Detrick. I will tell you that when you're talking about software like that, I wouldn't go too far. I wouldn't deviate. Again, there's nothing wrong with testing, but personally, if I find a solution that fits my needs and is backed by a good person/company that's proven, has a track record, I'm going to stick with it, because I'll tell you, for those of you who haven't been in this game for very long, when someone sells a lifetime license to something, most of the time for me, it's a red flag. That's because I have probably, I've probably spent ten grand, maybe more, on quote "lifetime license software" to have it be not supported maybe a year later, eighteen months later, two years later, right. It's not so much that I'm irritated that I spent the money on it. I'm irritated because let's say, just for argument's sake, that I have a little more than 800 PBNs. I've used this one plug-in on all 800. All of a sudden, it's doesn't work. It's not compatible with the newest version of WordPress or whatever. Now not only do I have to find a new solution, but I have to apply it to 800 plus sites.
I'm not a big fan of lifetime licenses on things unless the company or person has a great track record. Detrick mentioned Spider Spanker. The creator of that is Todd Spears, and that software has been out, I believe, three years now. I believe it came out in 2012. So far, every time there's been an update or whatever, it's worked. It's also extremely easy to set up and use, and also cloaks itself, so there's no footprint.
I personally use that software, the Nuke version, and if you guys aren't familiar with that, it's only available as an upgrade if you have the pro version. If you want to block bots like I do, I would suggest you buy Spider Spanker Pro. Then you will be able to have the option to then upgrade to Spider Spanker Nuke, which not only does it block spiders, but it has some additional cool features that actually apply to manual reviews and I'm not an affiliate for Spider Spanker and I'm not going to spend a webinar going over it, but in the short version, it actually allows you to present different screens to manual reviewers. It doesn't just block the bot, but it blocks it and also if it blocks a viewer or an IP, it'll pop up specific kinds of messages that you can choose. It actually has some applications even for a manual review, which I think is awesome. That's what I would suggest you guys do.
Let me go to the next. Let me see. All right, let me look. Keep looking. Jeff pointed out, too, that using a fake id is a huge money saver, too. Actually, it can be, especially if you're using GoDaddy. Oh, my goodness. GoDaddy's just ridiculous. I think it costs as much for the privacy as it does for the domain half the time. Which, again, I'm not cheap, so it's not a big deal, but for people on a budget, it can get expensive. Let me look here. Keep going. Keep going, keep going, keep going. Sharon asked about Better Business Bureau and chamber memberships and I think I covered that fairly well in the video that goes over that, but just in general, I would say that, let's say a student comes to me and they say, "I followed your training and I'm still not ranking." The first place that I typically would ask about would be that video. I would typically ask what have you done in that section of the training because most of the time if not all the time, if someone tells me that they're doing what I teach and it's not working for them or not working as well as they want, this is one of the areas that they've left off.
Let me be clear. It is not 100% essential that you have Better Business Bureau or Chambers. It's not. Of course, there's millions of websites working without them. That being said, the amount of trust that you get from those and the ability to use those as super powerful Tier 1 links that you can build upon is worth the money. Again, I understand that sometimes you're going to have clients that are on the lower end of the pay scale and that you have to pick and choose your battles with your budget, but I would highly, highly, highly suggest, whenever possible, that you get those. Again, I always ask, if it's not a money issue, if you're dealing with a professional, especially someone who's a doctor or a lawyer, these people should not only be able to afford but should understand the value in getting these various memberships. If they don't, then you might even want to look at them as suspect. That's what I do. If I have a client that says, "I don't want to do Better Business Bureau." Then I go, "Hmm. What's going on with that?"
Let me look, let me look, let me look. Okay. Simon asked, "What are your thoughts on using Google Hangout embeds on Web 2.0 sites as Tier 2 links?" Yeah, those are fine. Those are fine. If you look at the diagram, I believe it's either advanced strategies 1 or strategy 2. It says "Video Sites" that you know is a separate thing, and so this isn't technically that, but I would consider those. As far as where they fall on the tier, what I'm most important with is the quality of the link and how much I control the link. That's what's most important to me. It's not really necessarily the type of link as opposed to, it's more important, what's the quality and do I control it? If you put a Google Hangout, if you embed a Google Hangout on a Web2.0 site, then as long as you have, you have to have the log-in to be able to embed it. That means you can control it. That's fine. That's perfectly good.
All right. Let's see. 2:09. Guys, give me a 1 if you can still hear me okay. Okay. Now I see what's going on. Now I see what's going on with this. Okay. Now it's working again. Yay. I figured out what was going on with the thing. I probably clicked a button I wasn't supposed to. I'm going to blame it on GoToWebinar but it was probably me. Let me go real quick. "What's your best source for finding relevant expired domains to buy?" Brett asked that. I don't remember if I go over this in the course. Brett, you asked about expired domains. Honestly, for expired ones, I don't do anything that you guys probably aren't already doing. You can go to Register Compass, you can use the tools in SERPed, SERPed.net, actually, guys, if you're new on here and you don't know what I'm talking about, please go to the resources section in the Facebook group under, there's a Word document. Please go to that page and look at all that does, because SERPed is a multi-function tool like there's never been. It has probably, oh, my gosh, three or four or five different things that have to do with finding expired domains. Tools that are in there. All inside it.
If you have SERPed you don't need Register Compass. You don't need expireddomains.net. All the other thousand different places. My answer, Brett, I changed my answer from Register Compass to SERPed, just because it's got three or four tools all in one place. On that topic, guys, I want to make sure that you guys understands something. In general, your auction domains are going to be more powerful than your expired domains. I don't want to go into all the metrics and all the reasons why, and there's multiple, and maybe we'll do that in a future training, but in general, the more powerful domains are going to be found at auction. If you're expecting to get super powerful gems going through expired, you're going to have a tough time. You have to realize that it's been about 2 years now since the general SEO population learned about PBNs. Yes, of course, they've been around a lot longer, but it's been about 2 years since it became a common knowledge thing. Back two years ago, you could buy extremely powerful expired domains for dirt. Now, there's thousands and thousands of people who have software crawling and have VAs crawling all day and all night looking for these things. It just gets harder and harder and harder and harder.
More so I would be telling you probably, start looking at auctions. Go to the auction sites, throw down a bunch of bids on cheap domains and you should get lucky occasionally. You're not going to get gems, you're not going to get thousand dollar domains for $25. If you go and you make a lot of bids, you're going to come up, because some of them are going to slip through. It's just going to happen.
Go through here some more. Carol asked, "Do you find Better Business Bureau is useful for lawyers?" Yeah, absolutely. As far as I'm concerned, if you're doing attorney SEO, you should be doing, as far as all the stuff that I say, "Listen, if you have the budget, do this," you should be doing all of those things because attorney SEO is a spend battle. Don't let anybody lie to you and tell you that it's not. Anyone that's competing in attorney SEO and competitive niches and markets is spending a ton of money on it. Of course, it's all proportional. If you are representing a lawyer in a small market, with very little competition, then of course, you're not going to have to spend as much money.
I'm just telling you, a lot of people try to get into some of the more competitive niches right away and I highly suggest against it. I would definitely not try to jump right in with the really, really expensive ones. You're competing against agencies and people that just have a tremendous amount of resources. You have to realize that the more clients you have, the less it costs you per client to provide their services. You have more resources. The straight-up answer is absolutely yes. If you have attorney clients, you've got to do everything. You've got to be Better Business Bureau, Chamber of Commerce, you've got to do Better Law School, you've got to do ABA. All the law directories, all that stuff. You're going to have to have a budget to do lawyer SEO. You're just going to. There's no way around it. There's no cheats, there's no hacks. It's going to cost some money if you're going to represent attorneys in competitive markets.
All right. Let me look. Let's see. Bruce, yeah, but I don't agree with you. So I'm not going to comment. I respect your opinion, but, I don't agree with you on that. I'm not going over it. Let me look. A lot of people are asking about the FCS stuff. Let me tell you. The stuff that I'm going to do in the strategy video for that, honestly, is not any different than I've already provided to you. It's just, the whole video wasn't about FCS. There is no really specific FCS strategy that I'm going to teach you other than grouping your Web 2.0s in themed networks and then using them to power up your various tiers. Honestly that's really what the FCS is used for, and I've actually pretty much already trained that.
I will do one more, I guess, where I talk about using it specifically, but if I were to sum it up for you, I would put networks into groups of 20 to 50 sites in FCS which is, I show you how to do that in training. Jason does. I would theme them as far as content. I'd have one network that's, again, I do a lot of city SEO, so I have a ton of different city-related networks. Again, I've talked about this before, but in a nutshell, I'll use Dallas because that's my city, even though everyone else seems to want to use Dallas, too, even people that live in foreign countries like to use Dallas as their examples.
Anyway, for my Dallas clients, one of the things I mentioned before, think of Dallas as the parent category, the city. Then think of a subcategory as being sporting teams or sports. If you look at a pyramid, the top would say "Dallas" and then it would branch off and there would be "sporting team" would be one of the branches, and it would have "The Dallas Cowboys" which is a football teams. We have the Dallas Stars which is a hockey team. The Dallas Mavericks, which is a basketball team. Dallas Rangers, which is a baseball team. There's several other minor leagues and other ones too. What I'll do is I'll have a Dallas Cowboys themed network and inside of the Dallas Cowboys themed network, you could put anything in there as long as it has to do with the Dallas Cowboys. It can be anything. Stuff about players, stuff about the games, stuff about the teams, stuff about the coach, stuff about individual games, and what you're going to use for those networks a lot of times is going to be curated content.
FCS allows for that. Newsfeed content. That's where I'm going to get a lot of that from. That would be one network. Let's say I would have 50 sites, a 50 site network on the Dallas Cowboys. That would be included in the Dallas Sporting Team main network underneath the Dallas parent network. The parent group is Dallas. The category group is sporting teams and then the specific group or network is going to be Dallas Cowboys. So think that, and then now you have four or five categories underneath just Dallas Sports.
Another category could be Dallas Entertainment. I go over all the different sight-seeing places, the museums, the theme parks, all that stuff. If you think about your city, now I understand that some of you may not live in major metropolitan areas and I understand that. You may need to get a little bit more creative, or you may need to branch out a little bit. Basically, again, what I'm going to do is create all these networks, and I'm using them to send themed links basically to other tiers, is what I'm doing. Again, it's strategy video 1 or 2, I believe, that covers that.
Rachel asked a great question. She asked about penalties and things like that. I recently just did an advanced training on that, in a different group, so I'm going to redo it for you guys actually with a lot more detail. I think the other one was three videos, about an hour and a half, an hourish, maybe an hour and a half of content. I'm going to do that very soon for you guys in here, so I am going to go ahead and finally populate the penalty section. I'm going to cover all the major penalties, how to check for them. There's going to be a whole bunch of stuff in there. It should be a one-stop shop for you guys as far as penalties. I'm going to show you how to diagnose them, I'm going to show you how to verify algorithmic penalties. I'm going to show you what to do for each of the major versions of manual penalties and each of the major versions of algorithmic penalties and who to check and all that good stuff. Coming soon, I promise. I've already got a lot of that made, so it's going to be a lot more detailed for you guys because this group is more advanced than the other group that I presented it to. I got to redo and repackage.
Let's see. Steve asked a really good question. A lot of you have been asking about Add Me Fast, which is one of the sites that I use in the social signals section of the course in the core training, and I think it was probably maybe a month or so after I launched this training initially last year that people started to notice that a lot of times the geo-targeting wasn't working. You ask for USA only shares and it wasn't doing that. I have been using and still continue to use it the way that I teach it in the course, but the reason that I haven't done new training or turned that off yet, I was waiting to see if SERPed has a new feature in it which allows you to get these signals and I'm going to test that over the next month or so, six weeks. As long as it works like I think it's going to work, then I'm going to take down that Add Me Fast video and I'm going to add the SERPed back up.
In the meantime, there's a ton of sites just like Add Me Fast. There's probably a dozen or more that are similar, and you can go to, type in "add me fast comparison" or "Sites like add me fast" in Google and they'll bring up several. Just do your testing. Remember for the most part, we're using these as shares on shares. I wouldn't be too worried about the quality of those and there's not link loss with these. As a matter of fact, yeah, I wanted to point that out. If you get a bunch of links, regular backlinks, and then they go away, there's link loss and that's part of the algorithm and that's something you want to avoid with backlinks. There's no such thing as link loss for social signals. Don't worry about that.
Some people were worried about, "Well, I got ten or fifteen shares and then they went away." Or whatever it is, and that looked bad. No, it's not the same, so don't worry about it. Also, remember too, please, what I told you. Your social shares need to reflect the search volumes for the [serps 00:41:59]. I've already seen a couple people, because they've asked me to look at stuff, I've seen it there where they're getting fifty a day of some of these social signals. On serps where there's only a hundred, two, three hundred hits a whole month. It doesn't make sense, it's not logical, it's not rational. I don't think it's going to get you penalized, but I don't think it's helping you.
In the meantime, I think it's still okay to use. If it's just completely not working and you're over it, then try to use one of the other. The social clerks one, and it's social clerks S-O-C-I-A-L, clerks, C-L-E-R-K-S dot com, works pretty good. It doesn't do Facebook, though is the only thing. That one works pretty well, probably better than Add Me Fast right now. If you want to get some of those besides Facebook, I would jump onto that one.
Let's see. Let me go... John asked, he said, "With the Better Business Bureau link, do you link back to your Better Business Bureau page on your site or keep it a one-way link?" What I normally do is I normally embed the link from Better Business Bureau onto the page, so it is a two-way. That's a trust factor for me. Linking out to authority sites is part of what we teach and if you're going to do that, that's one of the better ones to have. Really, honestly, I can tell you statistically most people never click on that link. The very fact that you present them a clickable link there, they tend to believe you. They don't tend to go check it out. I know a lot of people probably think, "Well, if you put the link, they're going to go look at it," which is fine. It doesn't matter. Most of the time just seeing that it is a clickable link means that they're not going to go check it out. Obviously, hopefully if they do have it, then your leading has some good results.
Let me look. Jeff asked, "My website is in a small population area. I'm targeting the bigger towns in a geographic area around my business, about 20 miles. Do doing info on the town's history, county, etc.?" Yeah, absolutely. Just remember as far as relevance goes, Google is really smart about relevance as far as geography goes, and that's why a lot of you will ask, "How are they in this 7 pack in this city that's next to it or whatever?" Google understands relationships. Where I live is, we call it the Dallas-Fort Worth Metroplex, right. Dallas is a city or a county and so is Fort Worth and Fort Worth is about a 30-40 minute drive from Dallas from city to city. It's a metroplex area that has probably 100 plus small cities. Google definitely understands that cities in a radius are relative. It would be normal for a site in, let's say, Plano. Plano is a suburb of Dallas. It would not be unusual at all for Plano to have backlinks coming to it from cities like Frisco and Addison and other cities that are in North Texas. Absolutely nothing weird about that. If you're having trouble because you're in a smaller area, then absolutely. You can rake it out a little bit and add some more out a little bit.
Paula asked, "Is curated content stuff like content machine?" You can use content machine to pull curated content and if you were to Google "curate content," you're going to get a bunch of different answers. Let me explain to you what I mean and what most search engine optimizers mean when we use that term. When an SEO says "curate content," what we're talking about is using someone else's content on our site or on our post, with a couple of caveats. Number one, we are going to cite the source. That's the number one element of curated content. We are going to have a link back to the site that we originally got the content from. That's number one. Number two, what we are going to do is what I call content wrapper or a content sandwich. Let's say that we're going to curate an article, let's say this one right here, okay? Let's say that I wanted to curate this page that we're looking at. Let's say I wanted to use this article. What is WhoIs and how does it impact me, blah blah blah. Actually, let me use this one that's better.
Same page, my bad. Here what I would do is, I could copy this. I could copy this information into a Word document, and I want to use this article here. Then I also want to cite my source, so right here, I'm going to copy this and I can do something as simple as this. I can put "Retrieved from." That is good enough to cite a source. If I wanted to use this, I have here's step one. This is good enough for citing a source.
The content wrapper, or the content sandwich, would be something like this. Here's their article. I would simply do an opening and say, "Here at ABC internet, we are concerned about privacy. We like all our subscribers to read this and sign the petition." And I'm going to put this in quotes, because it's a direct quote. At the end right here I'm going to put "Thanks for taking the time to make your voice heard." Or whatever. It's not super important what I put here and what I put here. What is important is that I'm wrapping it in something.
If you simply scrape this content, if you simply copy this content and throw it on your site, then Google Bot has no reason not to think that you're a scraper. There's autoblogs and sites that all they do is they copy content from other websites. That's all that they do. Those sites are not thought of very highly in most cases. It's a very low quality score indicator. The way that you get around this is by simply having unique content before and after and citing. Then GoogleBot is going to read this and go, "Okay, we know that they pulled this from here, but there's something not from there before and after it and it gives the source." That's going to protect you from getting in trouble.
Of course, I'm not talking about legally protecting you. Typically when you borrow information from a public source, like on the internet, as long as you cite it, you're going to be fine. If someone gets mad at you, typically they will send you an email and say, "We would like for you to not distribute our content," in which case you would say you're sorry and you would take it down. Worst case scenario, they would file a DMC, a take-down notice, and you would need to remove it. Point is, I'm not a lawyer and I'm not giving you legal advice, but I have never had this hurt me. Not ever, not once, and I've done it, I don't know how many, thousands and thousands of times have I used this strategy, and not once has anyone ever got mad at me for it. Basically what you're doing is you're promoting their content. Typically people are going to be happy about it.
Let me go, we've got about 8 minutes left. I think we've got time probably maybe for one more. Let me see. Again, guys, I'm trying to find ones where there's multiple people asking one question. Josh, I don't teach reputation management at this point of the course. I may in the future. I actually do it, and I'm actually really, really good at it, but I'm not sure how I'm going to introduce that to the course because it's actually an advanced technique. A lot of people teach reputation management or advertise it, like they think that it's easy or it's quick money, and it's not. It's absolutely not quick or easy. It's actually, that's an advanced strategy to do successfully. I may do that down the road. I'm 100% going to do it at some point. That's not one of those deals where I'm going to throw up a single video. If I do reputation management in here, if and when, it'll have to be a whole new section of the course.
For that specific one, Josh, that you mentioned, that specific site, it's going to be extremely hard to remove that. It's going to be a monumental effort to remove that. The way that I would address this specific thing- Josh is asking about mugshots, which is a new fad with all these different sites, scraping mostly public but sometimes private databases with people who've been arrested and has their information. Depending on the person's name, as a variable, but these are typically fairly hard to get off. I would try at first, the extortion route, meaning, I would contact the website in question and ask if you can buy it off, because most of the time, you can. That's why I call them extortion sites, because that's what they are. A lot of them, not all of them, but most of them are. They offer some type of remediation, although they don't advertise it, of course. You could try that first. If that doesn't work, then you would go as far as for right now, my advice is to go the typical route of trying to outrank other properties on top of it.
Start off with their name, registered domains, all the com, net, org, all the top level domains, go ahead and rank those websites, rank your Facebook page, your Twitter, all that kind of stuff. Hopefully that will be a net that unfortunately I can't say much more down the way. Let's see. Bruce, that's a great point. Bruce basically mentioned that sometime a long time ago I mentioned I was going to have a public site that was going to not only be an example for the single location but also double, and that is in the works, and I promise I'll get that to you. I promise I'll get it to you guys. I already have the domain and I've already started building it. It will be soon. I know, and I apologize. I should have from the very get-go, I should have just built out a site all the way and I don't know why I didn't, but I apologize. I will have that coming soon. Basically what Bruce is asking for is very reasonable, which is an example site as far as my on page that utilizes all the on page tactics that I teach, not only for a single location site, but also for a multiple location site. That's very reasonable and I'm going to get it done very soon.
Simon asked about the social links tool in SERPed. I can't pull it up right now, but it's in there. I think it's called social engagement and it's under new tools or something. Poke around a little bit. If you can't find it later, shoot me a thing and I'll send it out to you. It's not too bad.
Brett, your question about free. I can't answer right now. The answer is yes, but I can't answer it right now. I may be able to answer you directly in the next few weeks. We'll talk about that offline.
Jamie asked, "Where do you put DAS in the sequence for ranking sites?" I don't really use DAS to be honest with you, Jamie. I just don't. I do some things that are DAS-like as far as how I surround some of my sites with certain tiers of properties and my tiered link building, but for straight up DAS-like as taught by the book, I do some things but I would maybe use DAS for building up specific interpage keywords and things like that. It's not a part of my core strategy and that's why it's not in the course. The only training that I"ve had at all on it that I believe is when I had a guest coach come in. Not saying it's not good, I'm just saying I personally don't use it to rank my sites. Hopefully that's good enough.
Norm, I do own that software, and actually I do not use it because when I show examples most of the time, I say, "I do this and that." Most of the time I'm saying "My VAs do this and that." Just so you know. I don't do much of the grunt work. I don't curate content. I just showed you, I don't personally do that anymore. I have people that I have do that.
I think, we've got just a couple of minutes left. Paula said that the SERP, the structure exchanger, is under section called "Done for You." Thanks for that, Paula. Tina asked, "What strategies do you recommend implementing to protect money sites from being negative SEOed?" There really isn't any ones that I can teach, honestly. The best strategy to protect yourself from negative SEO, and I'm going to make this statement, there's all kinds of tricky ways that you can protect your site that I'm not going to get into because they're overkill for a normal site. Let me state this clearly. The single most important thing you can do to protect yourself from negative SEO is to build very high-quality tier links, like we teach in this course. I can tell you that if you have a site and its backlinks suck, you build a bunch of crappy Tier 1 sucky links, and then someone negative SEOs you, you have a great chance of being killed. They run a decent shot if they know what they're doing of crashing your site.
If you have a solid foundation of really high quality links like- This is one of those deals where I tell you guys, most of the time, when I advise you to do something, there's multiple reasons why, and I'm not going to go over every one of them. This is an example of, if your site has that Better Business Bureau link, if your site has those Chamber of Commerce links, your site has those industry-related links, you're almost bulletproof from negative SEO. There's people who argue with me and the people who argue with me don't do what I do so they really shouldn't be arguing with me. I can tell you that I"ve had several client sites that have been aggressively, egregiously negative SEOed and it was a complete failure for the person trying to negative SEO them.
I can't prove what I'm telling you now, but I would tell you, I'd bet you a hundred grand that if someone from Google would come on a call and give us the real answer, they would say that the amount of trust that was built up by those links makes it where Google looks at those new ones and just goes, "Well, obviously this is BS." Remember, Google has a timeline for your site, and that's why I teach how important your first links are. Why it's so important to build that quality foundation, because just logically, if you look at it this way, I have this site, and the first links I see are some social sites. Those are high-trust, high-domain authority sites and it looks natural. Then I have some Better Business Bureau, that's great. Chamber of Commerce, great. Some industry links, great. Some other cool, relative, high-quality tiered links, then you've got a nice reputation there. All of a sudden now you've got 50,000 spammy comments that come in over three days. That's pretty easy for even an algorithm to see. It's super, super, super easy.
Guys, give me a 1 if you understand what I'm saying right now. Give me a 1 if you get that, that when you're doing things the right way, I'm just telling you, I've been negative SEOed and students of mine have been negative SEOed, and the times where it's actually worked, and I'm talking about non-sophisticated attacks. I'm talking about people just trying to build crappy links. It doesn't work on our sites. It just doesn't. Google's got that figured out. I will tell you, if you have a bunch of crappy links pointing to your site and someone hits you, it absolutely can wipe you out. Begin by building that proper foundation and it's going to do so many things for you. Not only is it going to help you rank, help protect you from negative SEO, but it also will help you be able to do more tricky/advanced things later.
We know that right now, Google can see about three levels of links. Right now, best knowledge is that Google can read you about three tiers out. That's why we teach the quality, the really high qualities on 1 and 2 and even 3 decent qualities. Not pure spam most of the time. There's so many things involved in doing the basics the right way. Another thing is about over-optimization. This is another example of that. If you're way over-optimized on page, and someone attacks you with links, they're knocking that balance all to hell. Give me a 2 if you get that. Give me a 2 if you get what I'm saying. As long as you're properly optimizing your on page and your off page, because they dance, you're going to be seriously at a huge advantage when people start trying to play games with you.
All right, guys, we're a little bit over the hour, so I'm going to call it on this. I am going to do obviously we're going to have some more training on penalties and things. I wish I could, I'd really love to, but it's really hard to answer specific one-off questions about penalties. It would look like a ridiculous flow chart if you asked me a simple question like, "How do I avoid a penalty, or what do I do if I got this penalty?"
It's not a simple answer. There's people that charge thousands of dollars and even more to do penalty recoveries. The reason they do is because it's a lot of work. It's not something I can just replace with a simple answer. That being said, the training that I'm going to do should put you in a position if you choose to, to do all the things that they do. Honestly, theoretically, not only should you be able to take care of your sites, but you could even offer that as a service if you chose to. I know that's not going to make some people happy, but I don't really care.
Learning how to properly diagnose and treat penalties is not super, super hard. It is super, super important, though, that you do it the right way and you do things step by step and you don't skip steps. Really, if you're going to sell recoveries, you need to just make sure that the person you're selling to understands that there's no guarantees. That would just be silly. You can't do that. You can't guarantee that you're going to be able to recover someone's site. You can't ethically do that or even legally, in this country. Really, at the end of the day, only Google knows. AS a matter of fact, in the last month, I've seen some crazy stuff with penalties I've never seen before. I've personally participated in helping recover some high-profile sites and some of the things that happened were just weird stuff I've never seen before. Definitely one of those things where you go through the training, do it step by step, and expect the outcome I tell you, but never like you should promise it or put any kind of guarantees on it.
All right. Again, like I said, I apologize. I meant to have that software thing ready for you guys today. I apologize. It is ready actually, but it's not finished. There's some more design work that needs to go before it can go live, before it would be something that you could actually use. I'll try to get that done middle of this week and shoot it out to you again. That, I guess, will be it. Guys, again, thank you so much for showing up today, for spending your time with me. Especially to you guys who this is not a great time for. Really appreciate you guys that are here from Australia and Canada and all the other places. Anyway. I hope you guys have a great day, and if there was anything that wasn't clear, please feel free to ask it in the group. All right. Thanks, guys. Take care. Bye.